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Recordkeeping, Marketing and Economics

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  1. Recordkeeping, Marketing and Economics Goats 101 • Sheep & Goat Toolbox

  2. Recordkeeping • Records are important!!! • Keep records that you will use • Types of records • Breeding/kidding • Health • Economic (costs, sales)

  3. Records http://www.sheep101.info/201/Forms/BarnRecordgoats.pdf

  4. Records http://www.sheep101.info/201/Forms/Doerecord.pdf

  5. Records

  6. Records http://www.wvu.edu/~exten/infores/pubs/Record%20Books/ES06-142%20Goat%20Guide.pdf

  7. Records http://www.famu.edu/goats/UserFiles/File/Record_Keeping.pdf

  8. Recordkeeping • Takes time • Helps to: • Identify animals to keep or cull • Identify health issues • Evaluate marketing • Track costs/income • Make tax time easier!

  9. Make or break time • Marketing is what sets your farm apart • Dependant on: • Farm and lifestyle goals • Local access and demand • Your ability/desire to create demand • Personal preference • Time you are willing to invest • Income goals

  10. Marketing • Lots of options • Learn what your customer wants • Consider the benefits and challenges of different marketing channels

  11. Marketing Options? • Methods? • Products/services?

  12. Marketing Options • Ethnic markets • Organic • Value-added products • Breeding stock • Show stock • Vegetation management • Fiber • Milk/dairy products • Sale barn • Pooled/cooperative sale • Graded sale • On-farm • Buyer’s club • Farmers Market • Restaurants/stores

  13. Setting your price • Variable • Cover cost • Build in profit

  14. Break-even Kid Price (per pound) Assumed market weight: 60 lbs.

  15. To Enhance Profitability • Keep costs low • Manage forages and animals well • Pay attention to marketing Photo courtesy of Susan Schoenian

  16. More information at: • www.sheepgoatmarketing.info • Marketing chapter in the Small Ruminant Resource Manual, and • Tips for Marketing Sheep and Goats series (Live Animal, Meat, Dairy, Fiber, Vegetation Management Services) at www.attra.ncat.org Photo courtesy of Susan Schoenian

  17. The National Center for Appropriate Technology (NCAT) is a nonprofit organization that helps people and communities. NCAT champions small-scale, sustainable and local solutions to reduce poverty, protect communities and promote natural resources. Since 1976, NCAT has weatherized houses, trained farmers, monitored energy use and demonstrated renewable technology. NCAT works on local and national projects that foster a healthy quality of life for everyone.