Recordkeeping, Marketing and Economics Goats 101 • Sheep & Goat Toolbox
Recordkeeping • Records are important!!! • Keep records that you will use • Types of records • Breeding/kidding • Health • Economic (costs, sales)
Recordkeeping • Takes time • Helps to: • Identify animals to keep or cull • Identify health issues • Evaluate marketing • Track costs/income • Make tax time easier!
Make or break time • Marketing is what sets your farm apart • Dependant on: • Farm and lifestyle goals • Local access and demand • Your ability/desire to create demand • Personal preference • Time you are willing to invest • Income goals
Marketing • Lots of options • Learn what your customer wants • Consider the benefits and challenges of different marketing channels
Marketing Options? • Methods? • Products/services?
Marketing Options • Ethnic markets • Organic • Value-added products • Breeding stock • Show stock • Vegetation management • Fiber • Milk/dairy products • Sale barn • Pooled/cooperative sale • Graded sale • On-farm • Buyer’s club • Farmers Market • Restaurants/stores
Setting your price • Variable • Cover cost • Build in profit
Break-even Kid Price (per pound) Assumed market weight: 60 lbs.
To Enhance Profitability • Keep costs low • Manage forages and animals well • Pay attention to marketing Photo courtesy of Susan Schoenian
More information at: • www.sheepgoatmarketing.info • Marketing chapter in the Small Ruminant Resource Manual, and • Tips for Marketing Sheep and Goats series (Live Animal, Meat, Dairy, Fiber, Vegetation Management Services) at www.attra.ncat.org Photo courtesy of Susan Schoenian
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