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7 Tips on Constructing a Linked Profile that Gets You Noticed

7 Tips on Constructing a Linked Profile that Gets You Noticed. Zelda Owens Managing Director, Glenmont Group. LinkedIn Statistics. 500+ million people 10+ million active job listings  113,000+ GCs listed 67% in-house counsel check the platform actively

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7 Tips on Constructing a Linked Profile that Gets You Noticed

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  1. 7 Tips on Constructing a Linked Profilethat Gets You Noticed Zelda Owens Managing Director, Glenmont Group

  2. LinkedIn Statistics • 500+ million people • 10+ million active job listings •  113,000+ GCs listed • 67% in-house counsel check the platform actively • Attorneys prefer LinkedIn to gather news, build expertise, and research outside counsel * Source: ABA TechReport 2018, American Bar Association

  3. LinkedIn Usage by Lawyers • 85% overall • 99% - lawyers in firms of 10-49 lawyers or more than 100 lawyers • 85% - lawyers in firms of 2-9 lawyers * Source: ABA TechReport 2018, American Bar Association

  4. 1. Focus Your LinkedIn Activities • Create a compelling, memorable LinkedIn post • Share content in a way that will grab the attention • Consistency • Depth of content • Authentic desire to create conversations (not just content)

  5. 2. What Information is Important? • Professional Photo • Effective Summary • Contact Information • Impactful Content • Page URL • Key Words • Degree and Honors • Law License (In the “Certification” Section • Sorority, professional organizations, etc. • High Quality Status Updates and Reachouts

  6. Example: Important Information * Source: The 2019 General Counsel Landscape, Association of Corporate Counsel ** Beware of lawyer advertising rules in your jurisdiction

  7. 3. Whose Attention do You Want to Attract? • Build Your Network • Colleagues • Future Employers • Future Clients • LinkedIn Groups • Build Your Brand • Articles – Original and Shared • Comments in Groups

  8. 4. Why Maintain an Updated Page? • Hiring • Outreach • Mentoring • Professional Development • Personally branded web presence • Online resume

  9. 4. Why Maintain an Updated Page? • Showcase their experience and expertise • Connect with potential referral sources, • Lawyers or other professionals • Clients • Source of information to support your practices, including both news and legal updates relevant to your area of practice • Lead generation

  10. 5. When Should You Construct/Update Your Page? • Now! • When you change jobs • When something noteworthy happens in your career • When you have a new skill set • When you publish an article, give a CLE, blog, record a video that would be interesting to your network

  11. 6. Become a Thought Leader • Post/repost timely and meaningful status updates • Engage with your network in a meaningful way • To connect with C-Suite professionals, find something meaningful to mention in your Invitation note. Do NOT offer your services. • “I see that 10 of our mutual connections are some of my closest colleagues. I’d love to connect with you as well.” • “I use LinkedIn to network with alums from Brown. I’d love to connect with you.”

  12. 7. LinkedIn Do’s and Don’t’s DO • Take the time to create a comprehensive profile page • Spend time to connect with high-quality connections in the legal and corporate worlds • Join LinkedIn Groups that have potential clients, and not just lawyers • Connect with people from all schools, all jobs, and professionals in your neighborhood, family, children’s schools, etc. • Link your LinkedIn account to Twitter DON’T • LinkedIn is NOT Facebook! • Post updates during business hours • Leave your positions blank • Use an unprofessional photo or leave the photo blank • Ignore building a network • Spam potential connections • Post false information in your bio

  13. Questions? LinkedIn/in/Zelda

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