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SME Business Value Campaign. Declan Faller - declanf@microsoft.com Pamela Foley – v-pafole@microsoft.com. To-customer. Find and Retain Customers. Help your customers by providing technology that delivers: Web Presence and E-Commerce Contact Management Targeted Marketing

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sme business value campaign

SME Business Value Campaign

Declan Faller - declanf@microsoft.com

Pamela Foley – v-pafole@microsoft.com

find and retain customers
Find and Retain Customers

Help your customers by providing technology that delivers:

  • Web Presence and E-Commerce
  • Contact Management
  • Targeted Marketing
  • Professional-Quality Sales and Marketing Materials
  • Sales Forecasting

SMBs need to:

  • Find new customers faster
  • Manage their sales pipeline more effectively
  • Build lasting customer relationships

Build your solutions with:

the smb business value campaign
The SMB Business Value Campaign
  • Driving demand through the Web & PR for Microsoft partners
  • Proofs the Business Value of Microsoft technology through Customer Testimonials and Product videos
  • Addressing top SMB customer priorities
    • Save Time & Get Organized
    • Find & Manage Customers
    • Improve Business Insight
    • Reduce IT Costs & Risks

Campaign example

smb newsletter1
SMB Newsletter

*****Over 2000 subscribers…….approx 80 of those in past 4 weeks*****

  • Regular source of relevant tips, advice and business and technology
  • information
  • Supports Business Value campaign
  • Peer to Peer – Case Studies (Partner & Customer)
  • Exclusive offers for subscribers only
  • Very positive feedback from customers on content!
  • Coming soon:
    • Alliances with strategic partners; Online Polls -> Research;
    • Ask the Expert section; Link with MS SME social media
call to action
Call To Action
  • Customer Evidence
  • SIGN UP TO NEWSLETTER
      • www.microsoft.ie/smallbusiness
      • smbirl@microsoft.com
  • GET YOUR CUSTOMERS TO SIGN UP TO NEWSLETTER
  • CONTENT IDEAS OR ARTICLES? Email: smbirl@microsoft.com
ready your business quickly reach more customers and drive sales
Ready Your Business, Quickly Reach More Customers, and Drive Sales

Create Awareness and Demand

  • Partner Marketing Center
  • OEM Partner Center
  • Solution Profiler
  • Customer Stories on Microsoft.com
  • Online Marketing Resources
  • E-mail marketing portal
  • Webcasts and Webinars
  • Drive Sales
    • Recommend the Right Server
    • Business Technology Assessment Toolkit
    • Partner Sales Resources
    • Gear Up Sales Portal
    • Customer Satisfaction Index
    • Demo Showcase
    • Offers and Promotions
  • Licensing and Financing
    • Licensing Reseller Handbook andSmartPay
    • Microsoft Financing
  • Ready Your Business
  • Partner Learning Center
  • Microsoft Competencies
  • Microsoft Technical Training
  • Small Business Specialist Certification
  • Expand Your Business
  • Partner Vertical Resource Center
  • QuickStart for Microsoft Online Services
  • Software plus Services 100-level training
  • Partner Program Mobility Tools and Resources
  • Collaborate with Other Partners
  • Channel Builder
  • Partner Communities