UNIT 4 Media and Identity Formation. LilnaBeth P. Somera, Ph.D. University of Guam . Does media influence society? Does society influence the media?. How much media exposure does the Japanese audience have? Japan Media Review Statistics, June 24, 2004:.
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Media and Identity Formation
LilnaBeth P. Somera, Ph.D.
University of Guam
Does media influence society?
Does society influence the media?
Japan Media Review Statistics, June 24, 2004:
subscriptions in 2003
reading the newspaper
reports the truth”
Some 20% of the Japanese feel “uneasy without the TV on”
Fringe? Fad? Foretaste of the future’s
“typical Japanese teenager?”
1. KAWAII – From the Japanese term which means cute or adorable, it refers to the look represented by Hello Kitty, Sanrio, and other similar labels preferred by the ‘cheenayja,’ the term used to refer to the consumer market of people who are not adults, yet not children, which emphasizes trends and follows a current fashion.
literally "face-black," a fashion trend among Japanese girls, which was an outgrowth of chapatsu hair dyeing. (Some sources say that the "gan" syllable in ganguro is actually from the term "gan-gan", a vulgar emphasis word somewhat like the British use of "bloody.“)
The basic look is bleached-blond hair and a deep tan, produced by tanning beds or makeup. The intent is to produce the tanned, blond California beach girl look.
.Accessories include high platform shoes or boots, purikura photo stickers, and cellular phones.
It goes against the grain of the usual Japanese standard of female beauty, which calls for skin as white as possible. The roots of the trend are said to be in the mid-1990s, starting with a popular tanned Okinawan singer named Amuro Namie and black British fashion model Naomi Campbell.
3. FRUITS – the street fashion image featuring outrageous combinations of color and form which challenges all traditional concepts of coordination, symmetry, and style
preoccupation with technology, the collection
of bizarre data.
According to Karo Greenfield, OTAKU are part of Japan’s “speed generation” and a society “in symbiosis with the machine,” “where grandmothers in kimonos bow in gratitude to their automated banking machines, young couples bring hand-held computer games along for romantic evenings out, and workers on a Tokyo assembly line vote their robot coworkers into the Auto Workers Union.”
Other groups have emerged in recent years, such as the KOGYARU or KOGALl, which are typically girls and young women in urban areas “characterized by high disposable incomes and unique tastes in fashion, music, and social activity.” http://en.wikipedia.org/wiki/Kogal
DIFFERENCES BETWEEN JAPANESE
AND AMERICAN TEENAGERS’ IDENTITY
AS REFLECTED IN MEDIA IMAGES
Otakon 2004, Baltimore, MD, July 30-Aug.1, 2004
International Meetup on July 17, 2004
Study the concept of identity by focusing on a specific image of Japanese teenagers in the media, FRUITS.
Platform shoes, like the Ganguro
clearly not in their
kawaii at the
Mohawks (has that become a tradition?) are
only for men!)
other communication channels (e.g., from
print to television, to interpersonal
Results of Kyoto FRUIT competition
First place winner
First place winner, too
2nd place, too
Pearls not included!
A street fashion fad?
Nothing more than the product of a shrewd
Youth’s expression rebellion against tradition?
A symptom of broader changes in identity?
Ultimately, the question is …