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For-pay Public Wireless Internet Access Dr. Butch Anton hereUare Communications, Inc What is 802.11b (WiFi)? Global standard/unlicensed frequency (ISM band) Active IEEE standard Hot new technology Major player adoption 802.11b, WECA, and WiFi For-pay public wireless?

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For pay public wireless internet access l.jpg

For-pay Public Wireless Internet Access

Dr. Butch Anton

hereUare Communications, Inc


What is 802 11b wifi l.jpg
What is 802.11b (WiFi)?

  • Global standard/unlicensed frequency (ISM band)

  • Active IEEE standard

  • Hot new technology

  • Major player adoption

  • 802.11b, WECA, and WiFi


For pay public wireless l.jpg
For-pay public wireless?

  • Ability to use 802.11b-enabled devices at all sorts of public locations

    • Cafés, coffee shops, airports, hotels, etc.

    • Anyplace you want to sit down and access the Internet

  • Pay “per sip” – only pay when you use and for what you use


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Why do users care?

  • WiFi is a hot technology being placed in the hands of consumers in all sorts of devices

  • Network footprint is small, localized islands, like home or office

  • No compelling reason to use enabled devices outside of these areas

  • Current for-pay networks are small, so you have to sign up with several to have any coverage


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Why do ISPs care?

  • Additional service offering/differentiator

    • Draws new customers

    • Helps retain existing customers

  • Additional channel for selling data pipes

    • Opens an entirely new channel for selling bandwidth

  • Secure corporate wireless Intranet access

    • Addresses a market segment that was previously untapped – additional revenue opportunity


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Why do business owners care?

  • Great way to differentiate in their space

  • Recurring revenue stream, which is very different from typical business models

  • Little or no effort to install and maintain – hardest part is driving to the bank to deposit the monthly checks!

  • Drive additional sales of core business

    • Customers stay longer and consume more


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What is my opportunity as an ISP?

  • Partner with location owners

    • Bundling

      • For installation fee

      • Revenue sharing

    • Sell more pipes

    • Secure global corporate wireless Intranet access

      • Bundled with a VPN and our locator software


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What is the solution?

  • A company which focuses on

    • Making it easy for business owners to deploy for-pay public wireless networks.

      • By developing technology to provide AAA functions in the access point and licensing it to all AP manufacturers

      • By operating a trusted third-party settlement and clearinghouse

      • By offering customized billing solutions to all its partners

    • Making it easy for users to enjoy a ubiquitous WiFi network footprint across the globe

      • By aggregating disparate WiFi networks into one seamless whole, so that users have the same experience everywhere


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Value proposition #1Single Location Networks

  • Enable easy bring-up of single-location networks (SLNs)

    • eCoinBox™ (ECB) offers AAA functionality integrated into the access point and ties the SNL into the global hereUare network

    • SLN owners can purchase a hereUare-enabled access point off the shelf, plug it into their DSL connection, and be up and running in minutes.


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Value proposition #2Consumer Aggregation

  • Today’s networks suffer from a lack of a large customer base

    • Each network is its own island with its own customer base

    • Network Service Providers (NSPs) can’t tap into a larger customer base of WiFi-enabled device owners unless they sign up with that particular network operator


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Value proposition #3Network Aggregation

  • WiFi network access suffers from several problems:

    • NSPs can’t justify building larger networks because they don’t have customers, but customers are slow to adopt because there is no footprint

    • NSPs don’t look at SLNs as potential network sites – they’re too small

    • Only with a combined network footprint that covers all the NSPs’ networks and the SLNs do you have a compelling network offering


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Versatile solution

  • Works equally well with single-location networks and existing WiFi installations

    • Exactly the same technology

    • Exactly the same customer experience

  • Locator application adds additional functionality/value/branding

    • Provides searchable listing of all hereUare network locations

    • Can be used to configure WiFi parameters and start secondary applications like VPNs.

    • Billing Service Providers (BSPs) can enter into private-label relationships


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Summary

  • The hot upcoming global technology

  • Key differentiator for ISPs

  • Incredible opportunity for ISPs to offer new bundled offerings

  • Recurring revenue opportunity, with potential for revenue sharing

  • Addresses a need that exists TODAY