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Effective Storytelling

Effective Storytelling

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Effective Storytelling

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Presentation Transcript

  1. Effective Storytelling With Michelle Ubben

  2. Origins of Storytelling

  3. Modern Storytelling • Books • Movies • Television • Journalists • The WWW

  4. Purpose of Storytelling • To entertain • To persuade • To convey an idea • To record history • To change policy

  5. Preparing to tell a Story • Identify your target audience • Focus on your objective • Pick your theme

  6. Choosing a story • Does it evoke emotion? • Are you passionate about it? • Does it make a point? • Does it tie into your advocacy?

  7. Elements of a good story • Setting: Sounds, smells, sights • Characters: Protagonist/Antagonist • A crisis or challenge that must be overcome • A twist • A resolution

  8. Story sequence

  9. Storytelling as advocacy • Why is it important? • Why should I care? • What’s at stake? • What’s the solution?

  10. Where to tell your story • Legislative testimony • Media interviews • Op-eds and LTEs • Social media • Public speaking to engage support

  11. The Media as Storytellers • Put a human face on an abstract issue • Stoke emotion • Move people to action

  12. Stories that moved people to action: Explore Adoption

  13. Stories that changed policy: Sentiment grows for ban on texting while driving

  14. Stories that deliver the unexpected: • Death penalty opponents ask committee to end it

  15. Stories that prod the conscience: ‘No resentment,’ Rosewood survivors say

  16. Brainstorm: 2009 Legislative Session • Clinical Laboratories Bill – SB 408/HB 53

  17. Brainstorm: 2009 Legislative Session • ARNP Controlled Substance Prescribing – SB 426

  18. Brainstorm: 2009 Legislative Session • RN Staffing in Hospitals – HB 463

  19. Brainstorm: 2009 Legislative Session • Safe Patient Handling – SB 626

  20. Everyone is a storyteller • Tell yours to maximum advantage!