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Effective Storytelling . With Michelle Ubben. Origins of Storytelling . Modern Storytelling . Books Movies Television Journalists The WWW. Purpose of Storytelling. To entertain To persuade To convey an idea To record history To change policy . Preparing to tell a Story.

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Presentation Transcript
effective storytelling

Effective Storytelling

With Michelle Ubben

modern storytelling
Modern Storytelling
  • Books
  • Movies
  • Television
  • Journalists
  • The WWW
purpose of storytelling
Purpose of Storytelling
  • To entertain
  • To persuade
  • To convey an idea
  • To record history
  • To change policy
preparing to tell a story
Preparing to tell a Story
  • Identify your target audience
  • Focus on your objective
  • Pick your theme
choosing a story
Choosing a story
  • Does it evoke emotion?
  • Are you passionate about it?
  • Does it make a point?
  • Does it tie into your advocacy?
elements of a good story
Elements of a good story
  • Setting: Sounds, smells, sights
  • Characters: Protagonist/Antagonist
  • A crisis or challenge that must be overcome
  • A twist
  • A resolution
storytelling as advocacy
Storytelling as advocacy
  • Why is it important?
  • Why should I care?
  • What’s at stake?
  • What’s the solution?
where to tell your story
Where to tell your story
  • Legislative testimony
  • Media interviews
  • Op-eds and LTEs
  • Social media
  • Public speaking to engage support
the media as storytellers
The Media as Storytellers
  • Put a human face on an abstract issue
  • Stoke emotion
  • Move people to action
stories that changed policy
Stories that changed policy:

Sentiment grows for ban

on texting while driving

stories that deliver the unexpected
Stories that deliver the unexpected:
  • Death penalty opponents ask committee to end it
stories that prod the conscience
Stories that prod the conscience:

‘No resentment,’ Rosewood survivors say

brainstorm 2009 legislative session
Brainstorm: 2009 Legislative Session
  • Clinical Laboratories Bill – SB 408/HB 53
brainstorm 2009 legislative session1
Brainstorm: 2009 Legislative Session
  • ARNP Controlled Substance Prescribing – SB 426
brainstorm 2009 legislative session2
Brainstorm: 2009 Legislative Session
  • RN Staffing in Hospitals – HB 463
brainstorm 2009 legislative session3
Brainstorm: 2009 Legislative Session
  • Safe Patient Handling – SB 626
everyone is a storyteller
Everyone is a storyteller
  • Tell yours to maximum advantage!