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Disaster Forum 2006 Crisis Communications (Concurrent Session D - May 9) Presenter: David Annesley Communications Model Messages Publics Media D.W. Annesley & Associates Messages Publics Media New Projects Industry position Crises Safety Record Financial Results New Technology

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disaster forum 2006

Disaster Forum 2006

Crisis Communications

(Concurrent Session D - May 9)

Presenter: David Annesley

communications model
Communications Model

Messages

Publics

Media

D.W. Annesley & Associates

slide3

Messages

Publics

Media

New Projects

Industry position

Crises

Safety Record

Financial Results

New Technology

Operating Results

Success Stories

Career Development

Training

Benefits

Corporate Growth

Capital Spending

Shareholders

Partners

Customers

Employees

The Media

Analysts/Brokers

Government

Regulators

Neighbors

Communities

Suppliers

Industry Assocs

Bankers

Meetings

Newsletters

Brochures

Advertisements

News Releases

Annual Report

Exec. Interviews

Speeches

Faxes

Telephone Calls

Letters

E-mails

Bulletin Boars

Grapevine

Facilities Tours

D.W. Annesley & Associates

slide4

New Projects

Industry position

Crises

Safety Record

Financial Results

New Technology

Operating Results

Success Stories

Career Development

Training

Benefits

Corporate Growth

Capital Spending

Wire Services

Financial Press

Business Magazines

Local Dailies

Other Dailies

Weekly Newspapers

Industry Publications

Television

Radio

Consumer Magazines

Specialty Media

Other

Messages

Publics

Meetings

Newsletters

Brochures

Advertisements

News Releases

Annual Report

Exec. Interviews

Speeches

Faxes

Telephone Calls

Letters

E-mails

Bulletin Boars

Grapevine

Facilities Tours

Media

D.W. Annesley & Associates

slide5

Messages

Publics

Media

Dow Jones

Canadian Press

Bloomberg

Reuters

Bridge News

National/Financial Post

Globe and Mail

National Post Business

Report on Business Mag.

Canadian Business

Business Week

Business in Calgary

Calgary Herald

Calgary Sun

… more

New Projects

Industry position

Crises

Safety Record

Financial Results

New Technology

Operating Results

Success Stories

Career Development

Training

Benefits

Corporate Growth

Capital Spending

Meetings

Newsletters

Brochures

Advertisements

News Releases

Annual Report

Exec. Interviews

Speeches

Faxes

Telephone Calls

Letters

E-mails

Bulletin Boars

Grapevine

Facilities Tours

D.W. Annesley & Associates

slide6

Messages

Publics

Media

New Projects

Industry position

Crises

Safety Record

Financial Results

New Technology

Operating Results

Success Stories

Career Development

Training

Benefits

Corporate Growth

Capital Spending

Tamsin Carlisle

James Stevenson

Scott Haggett

Reg Curran

Rachel Grossman

Claudia Cattaneo

Patrick Brethour

Tony Keller

Alexander Ross

Bill Symonds

Chris Varcoe

Glen Whalen

… more

Meetings

Newsletters

Brochures

Advertisements

News Releases

Annual Report

Exec. Interviews

Speeches

Faxes

Telephone Calls

Letters

E-mails

Bulletin Boars

Grapevine

Facilities Tours

D.W. Annesley & Associates

slide7

Messages

Publics

Media

New Projects

Industry position

Crises

Safety Record

Financial Results

New Technology

Operating Results

Success Stories

Career Development

Training

Benefits

Corporate Growth

Capital Spending

Shareholders

Partners

Customers

Employees

The Media

Analysts

Government

Regulators

Neighbors

Communities

Suppliers

Industry Assocs

Bankers

Meetings

Newsletters

Brochures

Advertisements

News Releases

Annual Report

Exec. Interviews

Speeches

Faxes

Telephone Calls

Letters

E-mails

Bulletin Boars

Grapevine

Facilities Tours

D.W. Annesley & Associates

to do ahead of a crisis
To Do Ahead Of A Crisis
  • Develop a crisis communications plan
  • Create a manual
  • Create a crisis communications kit
your plan
Your Plan
  • Guided by Emergency Response Plan
  • Shows relationships between Communications and the Corporate Crisis Management Team and the Emergency Operations Centre
  • Statement of communications philosophy
  • Names and principal responsibilities of members of the communications team
your plan cont d
Your Plan - cont’d
  • Description of major publics - media, governments, employees, neighbors, etc.
  • Must contain a debrief and evaluation of the communications during a crisis, over and above any other crisis debriefs and evaluations
  • Plan should be general; leave the detail to the manual
the manual
The Manual
  • Documents all aspects of the plan
  • Contains a copy of the plan
  • Details the organization’s communications policy and procedures
  • Lists the names, contact information and responsibilities of each communications team member
the manual cont d
The Manual - Cont’d
  • Media lists
  • Description of media centre - its purpose, location, equipment, description of media registration process, services to be offered, etc.
  • Describe how media are to be handled in field locations
the manual cont d13
The Manual - Cont’d
  • Government contact lists - federal, provincial, civic and municipal district
  • Community contact lists (NGOs)
  • Contact information for suppliers of rental equipment and catering services
  • Fact sheets on products produced/handled
  • Initial statement template; call sheet sample
the media kit
The Media Kit
  • Copy of Crisis Communications plan
  • Laptop computer - connectable to the internet and the organization’s intranet - must contain document templates and lists
  • Printer and supply of news release letterhead and plain paper
the media kit cont d
The Media Kit - Cont’d
  • Cellular phone with extra batteries and charger
  • Power bar and extension cords
  • Stationery items - felt tip markers, paper clips, stapler, thumb tacks, duct and masking tape, scissors, sheets of card stock
  • Provincial road maps
additional comments
Additional comments
  • Ensure Communications/Public Affairs is high on the call list in the Emergency Response Plan
  • Have time targets for getting first information out
  • Be conscious of time zones and their importance
  • Questions?