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Creating Successful Advertisements. Basic advertising and marketing principles. What a Good Ad Does…. Attracts readers attention Is easy to read “ if you have a hard time reading it, your customer won’t read it! Guides the readers eye through the ad

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Creating Successful Advertisements


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creating successful advertisements

Creating SuccessfulAdvertisements

Basic advertising and marketing principles

what a good ad does
What a Good Ad Does…
  • Attracts readers attention
  • Is easy to read

“if you have a hard time reading it, your customer won’t read it!

  • Guides the readers eye through the ad
  • Stimulates visualization for the reader
create effective ads
Create Effective Ads…

Good Ad

  • Simple layouts - well organized
  • Use a dominant element and a prominent well-written headline
  • Use WHITE SPACE separation
  • State a range of prices or features
  • Urge action - Buy now!

Bad Ad

features of a good headline
Features of a Good Headline…
  • Target your audience

with a message

  • Use Features vs. Benefits
  • Less is more - keep it simple
  • Make statements(don’t ask questions)
size and frequency
Size and Frequency…
  • Size does not always matter
  • Don’t put “all your eggsin one basket”
  • Advertise consistently especially

in slower economy

  • Plan your advertising campaign combine Print/Online