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Creating Successful Advertisements

Creating Successful Advertisements. Basic advertising and marketing principles. What a Good Ad Does…. Attracts readers attention Is easy to read “ if you have a hard time reading it, your customer won’t read it! Guides the readers eye through the ad

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Creating Successful Advertisements

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  1. Creating SuccessfulAdvertisements Basic advertising and marketing principles

  2. What a Good Ad Does… • Attracts readers attention • Is easy to read “if you have a hard time reading it, your customer won’t read it! • Guides the readers eye through the ad • Stimulates visualization for the reader

  3. Create Effective Ads… Good Ad • Simple layouts - well organized • Use a dominant element and a prominent well-written headline • Use WHITE SPACE separation • State a range of prices or features • Urge action - Buy now! Bad Ad

  4. Features of a Good Headline… • Target your audience with a message • Use Features vs. Benefits • Less is more - keep it simple • Make statements(don’t ask questions)

  5. Size and Frequency… • Size does not always matter • Don’t put “all your eggsin one basket” • Advertise consistently especially in slower economy • Plan your advertising campaign combine Print/Online

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