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A Weblog Examination observations and experiences from the world of blogging Meg Hourihan What is a weblog (blog)? Web page with small chunks of text date-stamped ordered chronologically newest information at the top of the page Web native format Distributed discussions Peer-to-peer

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a weblog examination

A Weblog Examination

observations and experiences from the world of blogging

Meg Hourihan

Available online at www.megnut.com/speak/banff

what is a weblog blog
What is a weblog (blog)?
  • Web page with small chunks of text
    • date-stamped
    • ordered chronologically
    • newest information at the top of the page
  • Web native format
  • Distributed discussions
  • Peer-to-peer

Available online at www.megnut.com/speak/banff

blogger com
Blogger.com
  • Initial approach
  • Self-funding strategy
  • Series A round
  • Business models
    • Enterprise software
    • Subscription/licensing
    • Custom installations
  • Averaged 2.2 updates a day

Available online at www.megnut.com/speak/banff

blogger mistakes
Blogger Mistakes
  • Lack of focus
  • Afraid to spend $
  • Never asked anyone to pay
  • Revenues Q4 ‘00 = $13,000
  • Goodwill of community (not a mistake)
    • Tool is of the people
    • How can we use this?

Available online at www.megnut.com/speak/banff

present day
Present Day
  • Independent researcher
  • Co-author of “We Blog: Publishing online with weblogs”
  • Columnist for the O’Reilly Network
  • Blogroots.com
  • Tools exploration

Available online at www.megnut.com/speak/banff

state of blogging
State of blogging
  • Software/tools
    • Blogger and LiveJournal both 500,000+ users
    • Movable Type’s TrackBack
    • Radio UserLand’s RSS News Aggregator
  • Cultural initiatives
    • Weblog Foundation proposal

Available online at www.megnut.com/speak/banff

financial state of blogging
Financial state of blogging
  • Radio UserLand
    • Per seat licensing
  • Blogger
    • Pro version by subscription
    • Advertising revenue (text and banner)
  • LiveJournal
    • Optional paid accounts
  • Movable Type
    • Donation-ware

Available online at www.megnut.com/speak/banff

financial state cont d
Financial state (cont’d)
  • Jim Romanesko/Poynter
  • Andrew Sullivan
  • Amazon wish lists
  • Amazon associates

Available online at www.megnut.com/speak/banff

where are we going
Where are we going?
  • Making relationships explicit
    • TrackBack
    • Blogdex
  • Adding context
  • Finding the good stuff
  • Integration
    • With other devices
    • With other applications
  • Business blogging

Available online at www.megnut.com/speak/banff

what do we need
What do we need?
  • People to write/collate/collect/filter/link
    • The collective
  • People to build
  • Financial support

Available online at www.megnut.com/speak/banff

how do we fund it
How do we fund it?
  • Traditional media business models
    • Text ads
    • By subscription
  • Traditional software models
    • By seat
  • Sponsorship (patrons?)
  • Donation-ware

Available online at www.megnut.com/speak/banff

how do we fund it cont d
How do we fund it? (cont’d)
  • Micropayments
  • Tip Jars
  • Economic unit of blogger at group level
    • “Blogging ad[d]s value collectively more than individually. To me, that suggests that a network of bloggers is the more likely economic unit than is the individual blogger.” - Arnold Kling

Available online at www.megnut.com/speak/banff