Group 1 Quality Meat Production Enhancement Group 2 Quality Vegetable Production Enhancement

1. Group 1 Quality Meat Production Enhancement Group 2 Quality Vegetable Production Enhancement

2. WELCOMETO ALL DISTINGUISHED GUESTS AT “Consultative Workshop”

4. Agro-LivestockA New Look

5. Punjab Agriculture & Meat Company (PAMCO) Punjab Agriculture & Meat Company is a new brand of Lahore Meat Company after the merger of Punjab Agri Marketing Company into Lahore Meat Company

6. Punjab Agriculture & Meat Company (PAMCO) Mission: Engage for the betterment of agro-livestock economy through developing meat & agriculture sector by facilitating and implementing research & development initiatives at its own and in collaboration with national & international organizations of public & private sector Objectives: • Engage itself to enhance quality production, processing, value addition, marketing & supply chain of meat, livestock, agriculture products & by-products for local & export markets • Engage itself to establish compliance regime & certification system at all levels of value chains of meat, livestock & agriculture • Provide trainings & technical backstopping at all stages of the integrated meat & agriculture value chains

7. Developing Work plan

8. Punjab Agriculture & Meat Company (PAMCO) Focus (short term) • Develop Halal meat value chain • Develop Potohar as Olive Production Zone • Develop Leyya, Bhakkar and Muzafargarh as new Citrus Zone • Develop Cholistan as Grapes valley & animal disease free zone • Develop peri-urban vegetable production zones & kitchen gardening through private entrepreneurs (long term) • Develop each District's own economy

9. Punjab Agriculture & Meat Company (PAMCO) Participatory Planning Process:

10. Vegetables

11. Food &Vegetables – Consumption Statistics(Compiled from FAO Statistics - 2007-08)

12. Shift in food pattern needed • Main staple comes from Grains & Cereals • Wheat, Rice, Maize, Pulses etc. • G&C are in great demand due to livestock & poultry sector development • G&C prices rising – causing food inflation • Shift in food pattern towards vegetables needed

13. Vegetables – Inflation • Basic vegetable prices sky-rocketing • Inflation due to lack of supply • Lack of supply due to low production & in-efficient marketing • Production increase = vegetable available & affordable

14. Vegetables – Production Increase • Involvement of agro-services providers for per-urban production zones • Nurseries • Seed companies • Vegetables growing on: • Roofs of houses • Lawns of houses • Landscape

15. Peri-urban Vegetable Production Zones • Identify potential entrepreneurs~ Agri service providers, exporters… • Register & organize per-urban farmers • Provision of inputs & services • Capacity building & provision–Global GAP • Green Channel Markets

16. Veg-gardening in front lawn, backyard, balcony, vacant public places etc.

18. Developing Halal Meat Value Chain

19. Potential ~ Livestock Million Heads • Pakistan has various breeds and classes of livestock • Almost 1:1 ratio of humans & livestock population • World's 4th largest livestock population • Livestock growing @ 4% against human growth of 2.9% • Livestock feeding ~ 100% Halal & Agro-based Economic Survey of Pakistan 2010-11

20. Halal Market Global Halal certified trade $3,000 billion p.a. Food & beverages 45% Pharmaceutical 22% Halal meat 16% Cosmetics 10% Gelatin 7 % Pakistan can become the “Halal Hub” of the world 4th largest livestock population in the world Livestock feed resource is 100% Halal 100% Halal slaughtering practices Immediate focus should be on Processing & value addition Global compliance standards Awareness campaign about opportunities

21. Comparative Advantage China • Large domestic market • Religious limitations • Limitations to ensure Halal animals feeding & slaughtering India • Large domestic market • Multi-religious society (Cow, etc.) • Limitations to ensure Halal animals feeding & slaughtering South America • Limitations to ensure Halal animals feeding & slaughtering Pakistan • 100% Halal animals feeding & slaughtering • Practicing Islamic society • Animal loving people ~ Livestock rearing a way of life & livelihood

22. Meat Inflation • Unlimited domestic demand for hygienic & value added products • 4 million live animals crossing the Iran and Afghanistan border • Regional (Central Asia / Gulf) demand of Halal meat • Domestic meat inflation due to short supply

23. Supply Issues • 5m male calves die within 1 month of birth • No beef breed / cross breeding • Slaughtering of early age female sheep/goats • Absence of feed-lot fattening system • Absence of compliance regime • Disease free animals • Halal feeding • Antibiotic/chemical residues • Hygienic processing • Food safety standards etc.

24. Processing Marketing Production Integrated Halal Meat Value Chain(Concept) Halal feeding Disease free No residual effect State of the Art Slaughtering & Processing Hygienic, Healthy domestic & export supply

25. Supply Enhancement Enhancing quality meat production Schemes under compliance regime(Halal feeding, free from Transboundary Animal Diseases, traceability); • Save The Calf • Beef Cross Breeding • Feed lot Fattening • Sheep/Goat Nucleus Farms

26. Save the Calf Scheme Save the Calf Scheme • Those saving min 10 / max 100 calves of max 6 weeks may participate • Internationally accredited third party to certify compliance: • Halal feeding • Disease free farm • No chemical & antibiotic residues • Incentive program: • Vaccination & treatment services • Rs 3,200 cash incentive after 6 months of rearing • Target= 30000 calves/3 years • Execution by field force of L& DD Department

27. Beef Cross-Breeding • 6m non-descript & draught cattle in Punjab • Technological advances in farming have made these animals redundant • These animals can be utilized for enhanced beef production Beef cross breeding • Exotic beef semen = 0.25million doses • Execution by L& DD Department (DLF)

28. Feed Lot Fattening • Registration of Beef Fattening Farms (120 days fattening) • Min.10 & Max 200 animals per farm • Provision of tagging, vaccination, training & technical services • Target = About 150000 animals/ 3 years • Rs.1500/animal as incentive after ensuring Compliance & Certification

29. Mutton Farming Model Small Farmer Meat Company Facilitation Investor • Establish nucleus farms • Registration of existing herds around nucleus farms • Distribution of female units to registered farmers • Compliance of standards • Receive trainings & technical services • Return male sheep/goats to nucleus farms • Compliance of standards • Backward & forward linkage • Technical services & training • Vaccination & treatment services • Web based tagging

30. Mutton Farming Project • Sheep/goat producing areas of Punjab • Target: 100 nucleus farms • Min.500 & max.20000 animals/unit • Incentive: vaccination, treatment, facilitation, technical services, etc. • Target: About 3million certified quality mutton animals/3 years

31. Supply Chain Enhancement • Lahore Meat Processing Complex • Meat processing • Value addition through allied products • Export facilitation • Domestic supply chain enhancement • Compliance of standards • Training in collaboration with Universities • State of the art facility to guide private sector Rs.1.5 billion required to implement Enhancing Meat Production Program (3 years)

32. Targets 2011 – US$ 1 billion

33. CONSULTATIVE WORKSHOP-1

34. THANK YOU