Loading in 2 Seconds...
Loading in 2 Seconds...
Overview of Behaviour Change Methods - which to use when. Liz Ampt, Practice Leader Behaviour Change, SKM. How do you change this waistline?. What is behaviour change?. Doing things differently Me stopping smoking Getting the kids to be ready on time Any change of habitual behaviour
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM
What is behaviour change? Doing things differently Me stopping smoking Getting the kids to be ready on time Any change of habitual behaviour Any transformation or modification of human behaviour
Behaviour change in waste? Stopping bin contamination Having enough transfer stations Getting people to understand about organic waste Getting people to put their bins in the right place on the right day Making waste minimisation the norm
What is waste? Something I no longer need Waste is a negative When you buy too much Things people perceive have no value (financial, talent, knowledge) Something left over after something utilised Inefficient use of a needed product Differs from person to person
The conundrum ? Behaviour change – can mean many things Waste – can mean many things
3 categories 3 Complementary approaches Change by: managing supply (providing infrastructure) managing demand (someone tells us to change) voluntary behaviour change (helping people to help themselves)
1. Managing supply Infrastructure change Changing supply Providing more waste infrastructure (bins, resource recovery centres) more roads more substations more dams Works well while supply is available Always needed to some extent
2. Managing demand Controlling consumer demand/someone tells us to change Regulation Pricing Technological changes Education/Awareness
2. Managing demand Regulation By-laws banning greenwaste from landfills By-law to permit fines for illegal dumping
2. Managing demand Pricing Charging more for taking waste to land-fill than for recyclables or green waste Waste levy Carbon tax on waste to landfill (Australia)
2. Managing demand Technology Automatic sorting of recyclables Extended alternative waste treatments (AWTs): green waste is pulled out of a residential solid waste stream – i.e. no kerb-side required
2. Managing demand Education/awareness Giving people information about Recycling Bin days Contamination Using social marketing techniques Labelling at points of reminder (bin lids) Demonstrations
2. Managing demand Regulation Pricing Technology Education/awareness/marketing All external to the individual – top down Value is in relatively immediate effect Problem can be in longevity of change
3. Voluntary behaviour change Helping people to help themselves Getting people to identify things they want to solve work out their own solutions
An example – reducing food waste A conversation
Well, I always buy 2 kilos because they’re cheaper that way..... and I live by myself.
5 steps Identify a problem Have you thought of a solution? Build on it, discuss Offer ‘tools’ or materials if needed Discuss and action plan Social contract Suitable for individuals, communities, organisations
3 methods Supply (provide infrastructure) • Demand • Regulation • Pricing • Technology • Education/awareness/ marketing • Voluntary • People/organisations developing their own solution
When to use each? List the current things you believe are in place to change behaviour Put them into the 3 categories
1. What have we supplied? - rubbish or recycling bins, transfer station... 2. How have we managed consumer demand? - regulation - - pricing - - technology - - information/marketing/education - 3. Have people already taken responsibility? - Art box – early childhood centres
Next steps 4. Think about your target audience 5. Work out likely key influencing factors for them 6. Then work out what is needed
Supply alone – losing effect Supply management Voluntary behaviour changeDemand management Supply alone – losing its effect
Supply, Demand – losing effect Supply management Voluntary behaviour changeDemand management
In summary Consider 3 types of change tools Assess what you have done so far Work out what is missing Listen carefully over the next 2 days for more clues!