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Benxeen - Company Portfolio

Founded by a team of IIT Alumni with 7 years of experience in eCommerce, designing & development, UI/UX designing, digital marketing, branding and business consulting, we are a full service ad agency that leads in providing branding and advertising solutions for all your marketing communication needs.

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Benxeen - Company Portfolio

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  1. 01 OUR PORTFOLIO WWW.BENXEEN.COM Benxeen - Branding & Marketing

  2. 02 WHO WE ARE? Founded by a team of IIT Alumni with 7+ years of experience in eCommerce, designing & development, UI/UX designing, digital marketing, branding, and business consulting, we are a full-service ad agency that leads in providing branding and advertising solutions for all your marketing communication needs. We also deal in divisions of media and entertainment such as film production, music videos, short films, TVC, corporate ads, branding shoots, and even the post-production side of projects like VFX, editing, animation, poster design, visual promotions and infect the marketing, promotions and releasing side of the projects. We believe in branding from the inside out. Starting with the big idea your company rallies around, we define your brand essence, who you are, what your purpose is, what makes you special and why it matters. Building from a solid strategy gives your leadership a keen understanding and razor-sharp clarity about what your brand means and what it stands for. A north star, if you will. Then we bring it all to life through tone of voice, a brand story, and design that delivers on your vision and sets your brand apart from the rest.

  3. BRANDING The power to generate, convince, convert & grow. MARKETING Helping you open windows of opportunity worldwide. ANALYTICS The most valuable commodity is information. WHAT ARE WE BEST AT? CONSULTATION Cultivating market leadership from the inside out.

  4. ENDORSEMENT Brands have always shone in the glare of their biggest stars. SCALING A BUSINESS Making brands that perform and scale. UI/UX DESIGNING Web design for maximized conversions. WHAT ARE WE BEST AT? DEVELOPMENT Elegant and creative web solutions.

  5. 05 WHAT IS BRANDING? Branding is the process of giving meaning to a specific organization, company, products, or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not. Branding refers to the elements that define the image, ethos, and tone of your company and its products. Think about iconic branding elements like Apple’s Logo or slogan of Fog’s Deo. Hear or see those things and you’ll instantly know what the brand truly stands for.

  6. WHY DO YOU NEED BRANDING?

  7. 07 FORMS A STRONGER CUSTOMER BOND Branding is the first impression your company will have on a prospect. A strong brand is able to express the importance of their drive, products, mission, policies, or services to their customer base with good branding. CREATES EMPLOYEE ADVOCATES A company can get increased reach when their employees become advocates for the company. Employees are more likely to work harder and spread a positive message by word-of-mouth recommendations when they are proud to be part of their company. SUPPORTS MARKETING AND ADVERTISING EFFORTS Great branding can make it easier for employees to do their jobs. With a clear company message and personality, branding makes the job of the marketing and advertising teams easier by providing a backbone for their efforts.

  8. 08 DRIVES A HIGHER PRICE POINT Great branding makes a company more desirable to its target audience. A company like Starbucks or Apple is more valuable because of branding alone. While a product or service is important, it is the brand that makes the company stand out from the other companies in its industry. Good branding focuses on “why” a company does what it does. If your company can present a solid case for why you are doing what you do, then your customer base is more likely to pay top-dollar for it. BUILDS A LOYAL CUSTOMER BASE When your customers finally choose to convert and make a purchase, it is branding that will either make or break the relationship. If your customers have a good experience that doesn’t just end with the purchase decision, then they are more likely to return for future purchases. Loyal customers are more valuable since your company only has to pay to gain the lead and get them through the sales funnel once. Great branding makes customers want to remain with the company and then tell others about their experience. Customer advocates are the most valuable marketing tools your company can use to change minds and persuade leads.

  9. AGENDA

  10. 10 BRAND STRATEGY Meaning makes brands. We approach branding by aiming at the core of any human endeavor - its values. Our ultimate objective is always the same - to align brand values, teams, communication, context, and business model. BRAND NARRATIVE Brands are conversations – facts, emotions, and culture – is the brand narrative that will guide the brand’s communications and marketing decisions. We craft narratives by generating value structures out of the brand’s vision, analysis, and business objectives. BRAND MANAGEMENT Implementation and communication are keys to consistent, versatile, and effective brands. From the deepest understanding of the brand’s essence and visual universe, we help our clients to communicate their values and share their vision through images, brand behavior and visual content.

  11. 11 OUR SERVICES STAGE 1 STAGE 2 STAGE 3 ✓ Brand Designing ✓ Social Media Management ✓ Advertising across various Platforms ✓ Business Strategy ✓ Branding Shoot ✓ Digital PR & Interviews ✓ Brand Identity ✓ Endorsement

  12. 12 OUR CLIENTS CAREER WILL WIFI STUDY FRECHE TUCHER Learn with India's Best Educators India's No. 1 Study Platform for Govt. Exams The Premium Innerwear Brand

  13. 13 CAREERWILL APP ✓ 4 TV Commercial Ads & 1 Viral Ad: Cumulative 10M+ Views. ✓ YouTube Subscription base grew exponentially to 3M+ ✓ Google PlayStore Downloads grew exponentially to 4M+ ✓ The company is now worth millions of dollars.

  14. 14

  15. 15 WIFISTUDY ✓ 2 Viral Ads: Cumulative 17M+ Views. ✓ YouTube Subscription base grew exponentially to 13M+ ✓ Google PlayStore Downloads grew exponentially to 8M+ ✓ The company was eventually acquired by Unacademy.

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  17. 17 FRECHE TUCHER ✓ International brand planning its mega launch in India. ✓ Stage I - Digital Presence, eCommerce Website, Vendor Registration, etc. ✓ Stage II - Working on digital stories & viral ad campaigns. ✓ Stage III - TV Commercials.

  18. BOLLYWOOD

  19. 19 OUR PRESTIGIOUS CLIENT: DIRECTOR LOM HARSH

  20. 20 DIGITAL STORY FOR: MUSIC COMPOSER KUMAR DEEPAK

  21. OUR NETWORK OF PR AND DIGITAL

  22. OUR NETWORK OF CHANNELS

  23. 25 REFERENCE LINKS (CAREERWILL APP) Bebaak Parindey (5,00,000+ views on YouTube) https://www.youtube.com/watch?v=3kVwbRHAJIA Sarkari Shaadi (15,00,000+ views on YouTube) https://www.youtube.com/watch?v=N4EhnGXIlh8 Knowledge Bus (75,00,000+ views on YouTube) https://www.youtube.com/watch?v=LnSEW_d03G4 Tayari Jeet Ki (5,00,000+ views on YouTube) https://www.youtube.com/watch?v=xvtLK0clSu8 Sher Ki Taiyari (2,50,000+ views on YouTube) https://www.youtube.com/watch?v=UnsUvjXls34

  24. 26 REFERENCE LINKS (WIFISTUDY) Main Udna Chahti Hu https://www.youtube.com/watch?v=XB3NN0Fy1g4 25,00,000+ views on YouTube Chal Bandeya https://www.youtube.com/watch?v=NdvjxWZWnbA 17,50,000+ views on YouTube

  25. 27 REFERENCE LINKS (MR. LOM HARSH) https://www.google.com/search?q=lom+harsh https://www.imdb.com/name/nm7591029/ https://www.instagram.com/directorlom/ https://www.facebook.com/DirectorLom/

  26. 28 REFERENCE LINKS (MR. KUMAR DEEPAK'S PUBLICATION - NATIONAL) https://www.aninews.in/news/business/business/kumar-deepaks-new-song-chutki-main-recording- completed-in-swati-sharma-bishwajit-ghoshs-voices20210421181812/ https://www.business-standard.com/content/press-releases-ani/kumar-deepak-s-new-song-chutki- main-recording-completed-in-swati-sharma-bishwajit-ghosh-s-voices-121042101041_1.html https://www.zee5.com/zee5news/kumar-deepaks-new-song-chutki-main-recording-completed-in- swati-sharma-bishwajit-ghoshs-voices https://in.news.yahoo.com/kumar-deepaks-song-chutki-main-125017778.html https://assianews.com/kumar-deepaks-new-song-chutki-main-recording-completed-in-swati- sharma-and-bishwajit-ghoshs-voices/3542/

  27. 29 REFERENCE LINKS (MR. KUMAR DEEPAK'S PUBLICATION - INTERNATIONAL) https://www.whitehousenewstime.com/news/kumar-deepaks-new-song-chutki-main-recording- completed-in-swati-sharma-bishwajit-ghoshs-voices20210421181809/ https://www.floridabreakingnews.com/news/kumar-deepaks-new-song-chutki-main-recording- completed-in-swati-sharma-bishwajit-ghoshs-voices20210421181809/ https://www.australiamorningtribune.com/news/kumar-deepaks-new-song-chutki-main-recording- completed-in-swati-sharma-bishwajit-ghoshs-voices20210421181809/ https://www.uaetimes.news/news/kumar-deepaks-new-song-chutki-main-recording-completed-in- swati-sharma-bishwajit-ghoshs-voices20210421181809/ https://www.kuwaittimes.news/news/kumar-deepaks-new-song-chutki-main-recording-completed- in-swati-sharma-bishwajit-ghoshs-voices20210421181809/

  28. 30 YOUR JOURNEY FROM PRODUCT TO BRAND STARTS WITH US. WWW.BENXEEN.COM

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