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Health Promotion Resources Project

Health Promotion Resources Project. Brooke Shepherd July 2013. Get tested website. Supporting the MoH in the redevelopment; Integration of: - p ostcode and suburb locator for General Practice -sexual health risk assessment -holistic sexual health messaging -tone of voice

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Health Promotion Resources Project

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  1. Health Promotion Resources Project Brooke Shepherd July 2013

  2. Get tested website • Supporting the MoH in the redevelopment; • Integration of: • -postcode and suburb locator for General Practice • -sexual health risk assessment • -holistic sexual health messaging • -tone of voice • -where to find condoms

  3. Dare to score tool • History: • Initially developed as a mobi site only • Provided click through link to SHIL- phone and email • Redeveloped to include: • - Desktop access • -Social sharing links • -Under 16’s pathway • -Non-sexually active pathway • -Link to Medicare card

  4. Dare to score tool • Since launching: • 1,722 unique visitors at Stereosonic • 7,945 unique visitors at Soundwave • 642 unique visitors for YW • 11,100 unique visitors to date • 330 clicked ‘call’ • 350 clicked ‘email’

  5. Dare to score tool • Key Learnings: • Great tool for engaging young males; • Online tools are key; • Users do not switch from one promotional channel to another; • Users don’t make phone calls to health services to seek info about testing;

  6. National Health Services Directory • Initiative of all Australian Govts. • Providing a comprehensive and consolidated national directory of health service and provider info. • Eventually, LHNs will be able to: • manage their own services in the directory • Maintain how it is displayed • Identify most appropriate referral pathways

  7. NSW Festvials Initiative • Key Recommendations from 2012-13: • Initiative is having a positive influence on motivations towards: • -discussing sexual health related topics with peers and partners • -using condoms • -getting tested for STIs • Online strategies provide best ‘bang for buck’; • Activations are costly; • Large WG very hard to manage; • Brand needs to be further consolidated

  8. NSW Festvials Initiative • Strategies for the 2013-14 season: • Continue as we are; • Cease all work in this space; • LHDs to continue utilising D2S in universities, TAFEs etc; • STIPU to partner in other spaces; • Considerations: • Budget • Get Tested rebuild • Partners • Festival promoters are unpredictable

  9. Live Nation Entertainment • Largest concert promoter in the world; • Big name artists include Madonna, Beyonce, Fleetwood Mac, Dolly Parton, Justin Timberlake etc; • They own Ticketmaster, largest ticket selling agent in Australia; • Database of over 5 million people; • Opportunity to become one of ten official brand partners; • Ticketing, merchandise, sampling, corporate boxes etc;

  10. Youth Week NSW Partnership • Partnership between STIPU, LHD HARP Units, FPNSW and Y foundations with NSW Office of communities • Promoting sexual health messages to YP via the 152 LGAs across NSW; • 50% increase in LHDs engaging with and supporting LGAs; • Youth driven seeding grants initiative across NSW; 32 enquiries and 14 applications; • Youth Forum at NSW Parliament House- 83 attendees.

  11. Youth Week Forum Outcomes • Submission of Youth Week Forum outcomes to the YAC; • Youth-specific sexual health WG as part of the YAC; • Submission to the NSW Health Plan 2030 around sexual health from a YP perspective via SESLHD CE; • Ongoing and sustainable LGA partnerships for LHDs that they can utilise in other areas of their work.

  12. Project1626 • Centre for Social Research in Health (CSRH) at UNSW; • Pilot survey about young peoples’ sex, relationship, drug and alcohol practices- www.project1626.net; • Request for YP to promote survey through personal and social networks- FB; • Approach to YAC and Youth Action; • Looking to consult YP in survey build in 2014 and beyond.

  13. HARP HP Forum • NSW HARP HP Forum: ‘Big Picture Local Action’ • Presentation on cross government partnerships- Youth Week in NSW; • Office of Communities • Youth Advisory Council (YAC) • NSW STIPU • Local Health Districts (LHDs) • Local Government Areas (LGAs) • *NGOs

  14. World AIDS Day • Theme for 2013- Ending HIV; • Strategies include: • Online campaign to engage NSW Population; • Partnership with Pacific Friends to engage media; • GP engagement around HIV testing, using WAD as a vehicle; • LHD engagement with Local Councils to ‘Paint the Town Red’; • Red Ribbon Grants Program

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