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Making Sense of CSR Activites Sharon Jackson Founder and Director The European Sustainability Academy Crete. www. Engaging other people to act. Understanding THEIR Sensemaking and interpretation- what matters to them

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Making Sense of CSR ActivitesSharon JacksonFounder and DirectorThe European Sustainability Academy Crete


engaging other people to act
Engaging other people to act
  • Understanding THEIR Sensemaking and interpretation- what matters to them
  • Noticing YOUR Sensegiving – what did you say/what did they hear
  • Harnessing the phenomenon of Social Identity
  • 2 stories of engaging people…
the anchor of identity
The anchor of identity
  • Organisational culture/identity
  • Sub group culture/identity
  • Individual identity
  • DIFFERENT WORLD VIEWS- work with them
  • Equifinality- does it matter WHY excess lights are turned off?
  • ‘Mind the Gap: Making Sense of Sustainability from a Business Manager’s Perspective’ Jackson 2010
engaging people in organisations the same
Engaging people in organisations… the same…
  • Find the ‘ambassadors’- popular people – the super networkers
  • Allow time and space for the social identity phenomenon to happen
  • Go to the managers OWN WORLD of sensemaking – in THEIR space
  • Identify what are they noticing – what do they deselect. EG. texts, fb chat, emails – HONE YOUR RADAR
  • Accept that you may not get everyone on board

Avoid gimmicks and insincere jargon eg. ‘Green Jam’ - Be honest and transparent

  • Accept that there are sub cultures and different world views in each sub culture in the organisation – WORK WITH THAT not against it – PUSH GETS SHOVE !
  • Allow informal, emergence of creativity to enable engagement and ownership (don’t be to rigid or inflexible)
  • Allow people their time and their interpretation
and finally
And finally…
  • Volunteering should be… voluntary 
  • MAKE SURE IT IS FUN and not an added burden
thank you

Thank you