slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
www. EuroSustainability.org PowerPoint Presentation
Download Presentation
www. EuroSustainability.org

Loading in 2 Seconds...

play fullscreen
1 / 23

www. EuroSustainability.org - PowerPoint PPT Presentation


  • 52 Views
  • Uploaded on

Making Sense of CSR Activites Sharon Jackson Founder and Director The European Sustainability Academy Crete. www. EuroSustainability.org. Engaging other people to act. Understanding THEIR Sensemaking and interpretation- what matters to them

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'www. EuroSustainability.org' - benny


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Making Sense of CSR ActivitesSharon JacksonFounder and DirectorThe European Sustainability Academy Crete

www. EuroSustainability.org

engaging other people to act
Engaging other people to act
  • Understanding THEIR Sensemaking and interpretation- what matters to them
  • Noticing YOUR Sensegiving – what did you say/what did they hear
  • Harnessing the phenomenon of Social Identity
  • 2 stories of engaging people…
the anchor of identity
The anchor of identity
  • Organisational culture/identity
  • Sub group culture/identity
  • Individual identity
  • DIFFERENT WORLD VIEWS- work with them
  • Equifinality- does it matter WHY excess lights are turned off?
  • ‘Mind the Gap: Making Sense of Sustainability from a Business Manager’s Perspective’ Jackson 2010
engaging people in organisations the same
Engaging people in organisations… the same…
  • Find the ‘ambassadors’- popular people – the super networkers
  • Allow time and space for the social identity phenomenon to happen
  • Go to the managers OWN WORLD of sensemaking – in THEIR space
  • Identify what are they noticing – what do they deselect. EG. texts, fb chat, emails – HONE YOUR RADAR
  • Accept that you may not get everyone on board
slide21

Avoid gimmicks and insincere jargon eg. ‘Green Jam’ - Be honest and transparent

  • Accept that there are sub cultures and different world views in each sub culture in the organisation – WORK WITH THAT not against it – PUSH GETS SHOVE !
  • Allow informal, emergence of creativity to enable engagement and ownership (don’t be to rigid or inflexible)
  • Allow people their time and their interpretation
and finally
And finally…
  • Volunteering should be… voluntary 
  • MAKE SURE IT IS FUN and not an added burden
thank you

Thank you

Sharon.Jackson@EuroSustainability.org