1 / 7

Digital Marketing Strategy

Digital Marketing Strategy. Quick tips: The Channels Simon Kingsnorth Author of Digital Marketing Strategy: An integrated approach to digital marketing. Search Engine Optimisation (SEO). Research your strategy in advance or get it wrong

bennie
Download Presentation

Digital Marketing Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Marketing Strategy Quick tips: The Channels Simon Kingsnorth Author of Digital Marketing Strategy: An integrated approach to digital marketing

  2. Search Engine Optimisation (SEO) Research your strategy in advance or get it wrong Technical SEO is difficult to rebuild so get it right first time Content strategy is essential to SEO Consider mobile at all times Penalties are not worth the risk and are difficult to undo Optimise for the user, not for Google or you will always be one step behind

  3. Paid Search (PPC) Create clear paths that are truly unique Account structure is vital to understand and optimise Daily focus is the key to success. Don’t be lazy Use all relevant extensions to stand-out Stay on top of competitors

  4. Display advertising The history has been fascinating, the future is more so. Display is not dead Programmatic enables display advertising to be truly valuable and not simply an above-the-line approach Rich media can enable beautiful campaigns Retargeting can be highly effective in increasing conversion Context is key to success

  5. Social media Create clear content plans and diversify by channel Have robust, always-on service processes in place Ensure reactive processes exist to maximise real-time messaging Target engagement, not vanity metrics. This will help SEO Social advertising must be authentic to the audience Listen and measure success

  6. Content Strategy Arguably the most important part of a modern digital strategy Be proactive and reactive Create and manage clear content plans Consider content from your business perspective and from the real lives of your users. How can you be unique Distribution is important. Consider all channels Consider a complex contact strategy to maximise long-term benefits

  7. Customer Service Know your customer Understand common trends Be available 24/7 – be responsive Social service should be considered Empathy and transparency are key to good service Ensure you have the knowledge to help and are consistent Consider live chat Consider forums to take some of the work off your shoulders

More Related