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TYPOGRAPHY in Graphic Design Mr. Huang Graphic Comm. Tech I Monday, October 15, 2007 OBJECTIVES Define “ typography ” Determine the relationship between a “ point ” and a “ pica ” Define a “ typeface ” Define a “ font ” Differentiate between “ text type ” and “ display type ”

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typography in graphic design

TYPOGRAPHY inGraphic Design

Mr. Huang

Graphic Comm. Tech I

Monday, October 15, 2007

objectives
OBJECTIVES
  • Define “typography”
  • Determine the relationship between a “point” and a “pica”
  • Define a “typeface”
  • Define a “font”
  • Differentiate between “text type” and “display type”
  • List and describe different typefaces
typography
TYPOGRAPHY
  • Typography is the style, arrangement, and appearance of text.
  • The following properties can be applied to text to make it look different:
    • size, color, font/type, style, and alignment
picas and points
PICAS and POINTS
  • A pica is the standard unit in printer’s measure (special measurement system for printers).
  • A pica is 1/6” in size (approx. 4 mm).
  • How many picas are in 1”?
picas and points7
PICAS and POINTS
  • A point is the most common unit of measurement for type.
  • What is the defaultfont size in any word processing software?
  • 12 points make up 1 pica (12 points = 1 pica). How many points make up 1”?
typefaces and fonts
TYPEFACES and FONTS
  • A typeface is a particular style of type.
  • A font is a set or assortment of letters, numbers, and other symbols that share a consistent style.
text type vs display type
TEXT TYPE vs. DISPLAY TYPE
  • Text type is any typeface that measures 12 points or smaller.
      • Used for general reading materials such as books, magazines, and newspapers.
  • Display type is any typeface that is larger than 12 points.
      • Where would you find examples of display type?
      • Used for headings/headlines, chapter titles, signs
the different typefaces
THE DIFFERENT TYPEFACES
  • A typeface is a particular style of type.
  • These are the following typefaces that we will go over:
  • Oldstyle
  • Modern
  • Square Serif
  • Sans Serif
  • Script or Cursive
  • Decorative or Occasional
oldstyle
OLDSTYLE
  • PURPOSE
    • Used for easy legibility and readability in designs
    • Commonly used for text composition
  • FORMAT
    • Typeface contains serifs (little tails at the ends of letters)
    • Thick and thin strokes for the letters
  • EXAMPLES
    • Garamond, Century Schoolbook, and Goudy
modern
MODERN
  • PURPOSE
    • Used to draw your attention; used for modern publications/designs
    • Used in advertising, book composition, and commercial printing
  • FORMAT
    • Typeface has thin, horizontal serifs (tails)
    • Radical contrast between thick and thin strokes
  • EXAMPLES
    • Bodoni MT Black and Modern No. 20
modern fonts a close up
MODERN fonts: a close-up

O

Thick stroke

Thin stroke

slab or square serif
SLAB or SQUARE SERIF
  • PURPOSE
    • Used for headlines and short pieces of text material
  • FORMAT
    • Typeface has serifs that are square-shaped
    • Very little variation between thin and thickstrokes of the letters
  • EXAMPLE
    • Rockwell and Playbill
slab serifs a close up
SLAB SERIFS: a close-up

R

Square-shaped serif

sans serif
SANS SERIF
  • PURPOSE
    • Headlines, display advertising, and captions
  • FORMAT
    • No serifs anywhere on the letters (sans = without)
    • No variation in the thickness of the letter strokes
  • EXAMPLES
    • Arial, Microsoft Sans Serif, and Tahoma
sans serifs a close up
SANS SERIFS: a close-up

K

No serifs or tails at the ends of letters

script or cursive
SCRIPT or CURSIVE
  • PURPOSE
    • Resembles handwriting
    • Used for invitations, announcements
    • Should never be used in all capital letters
      • Ex. CAN YOU READ THIS???
  • FORMAT
    • Uniform line weight
  • EXAMPLES
    • Vladimir Script, Palace Script MT, and French Script MT
decorative or occasional
DECORATIVE or OCCASIONAL
  • PURPOSE
    • Used for special effects
    • Also known as NOVELTY typefaces
  • FORMAT
    • Variations or combinations of other typefaces
    • Style that does not resemble the other typefaces
  • EXAMPLES
    • Jokerman, Broadway, Onyx, and Ravie
decorative occasional typefaces
Decorative/Occasional Typefaces

Happy Halloween!

Or

Happy Halloween!

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