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MEET THE PLAYERS 3rd NFL Emerging Business Workshop Wednesday, April 22nd Event Objective Enhance NFL’s brand image among multicultural consumers in order to increase brand preference and awareness.
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MEET THE PLAYERS 3rd NFL Emerging Business Workshop Wednesday, April 22nd
Event Objective • Enhance NFL’s brand image among multicultural consumers in order to increase brand preference and awareness. • Provide an engaging concert platform that allows consumers to enjoy inspirational entertainment that can be enjoyed by the entire family. • Provide a entertainment platform for the NFL and the Gospel music industry to demonstrate their commitment to the Multicultural community.
Program Overview • The Super Bowl Gospel Celebration is the first and only gospel concert officially sanctioned by the NFL for Super Bowl Weekend. This spirit filled event brings the top gospel artists and noted NFL football players. • SBGC evolved from NFL players wanting an inspirational-type event during Super Bowl Weekend. The event is designed to allow the Super Bowl host city the opportunity to experience the star-studded weekend with a inspirational family-oriented event. • SBGChas drawn thousands of gospel music fans and has proven to be one of the most attended events during Super Bowl Weekend. Each year, guests are entertained by gospel’s top artists and hear inspirational messages from some of the NFL’s key players.
10 Year Event Highlights • Grammy-award winning artists filled the stage with songs of inspiration and praise –, PATTI LABELLE, KIRK FRANKLIN, ANITA BAKER, YOLANDA ADAMS, DONNIE MCLURKIN, CE CE WINANS, MARVIN WINANS, MARTHA MUNINEZ to name a few. • Broadcast on ESPN & Gospel Music Channel • Featured on Good Morning America, & The Today Show • Received player participation from more than 150 top NFL players and 48 Pro Bowlers • Secured Advertising that generated more than 500 MILLION media impressions to date • LAUNCHED PROMOTIONS ON EVENT WEB SITE THAT GARNERED MORE THAN THREE MILLION HITS • Received 40 IN-STUDIO TELEVISION INTERVIEWS ON ALL THE MAJOR IN- MARKET AFFILIATES
The Media is Talkingabout SBGC An uplifting event that left the crowd waiting for Super Bowl Gospel !” WOW! Definitely one of the best events surrounding Super Bowl.” Players Galore! Some Of The Best Acts In Gospel Music…..The Super Bowl Gospel Celebration was the hotspot on Friday Night The inspirational PRAISE PARTY was # 3 on our list of the “ Top 10 Must See Events for Super Bowl” and it was #1with many of the attendees. “It’s easy to see why the players are so passionate about this event!” This show was a TOUCH DOWN Again!
How we do things is as important as what we do……. The NFL has a strong commitment in implementing its Emerging Business Enterprise Program that ensures that contracting opportunities and awards are available to the Minority Business community. We (RESULTS) are an African American Female owned business and have been NFL sanctioned for The Super Bowl Gospel Celebration for 11 years! We are looking for local vendors that: Are passionate about their customers! Have a PROVEN track record in their area or expertise! Perform at a high level of achievement and contribution. Conduct business with uncompromising integrity. Are open and honest about work history and experience. Are prepared for the job and are equipped to adapt to last minute changes!
Procurement & Emerging Businesses • Local PR Agency • Ground Transportation • Sound/Lights-Production • Catering • Merchandise for Artist Gifts & On-Site Sales • Gift Basket Items • Talent Escorts
The 11th Annual Super Bowl Gospel Celebration Overview Melanie Few RESULT INC. Office: 770-980-4925 Email: SuperBowlGospel@aol.com