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Online Newspaper Industry B2C Connie C. Chen Juan J. Cukier Donald A. Hoag Shamit M. Mehta Theo Nicholas Major Players in Online Newspaper Basics Customers go to web site to obtain national and international news and information on the Internet

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online newspaper industry b2c

Online Newspaper IndustryB2C

Connie C. Chen

Juan J. Cukier

Donald A. Hoag

Shamit M. Mehta

Theo Nicholas

basics
Basics
  • Customers go to web site to obtain national and international news and information on the Internet
  • Customers have access to updated news anytime, anywhere
  • Most sites offer customized frontpage
  • Most offer free services
  • Some offer online subscription with annual fee
online newspaper who are the customers
Online NewspaperWho are the Customers?
  • Majority

60% male

middle – high household income ($75,000)

highly educated (90% college)

daily users of the Internet

online shoppers (92% did in the past 6 months)

Sources:

http://www.usatoday.com/a/adindex/omk/htm/3.htm

http://www.latimes.com/siteservices/mediakit/media_audi.htm

http://www.nytimes.com/adinfo/audience.html

online newspaper how do they attract customers
Online NewspaperHow do they attract customers?
  • Ads on TV
  • Ads on paper-based newspaper
  • Word of mouth
  • Online ad banners
  • Direct mail (try it free for 2 months)
  • Brand-name recognition
  • Referral / Affiliated programs
  • Student-sponsorship (USA)
online newspaper value added
Online Newspaper Value Added
  • Access to the archives (all)
  • Video/Audio news online (WP, NYT)
  • Customized electronic newspaper based on an user selected profile (all)
  • E-mail Newsletters (all)
  • Time stamps for constant updated info (all)
  • Online Crossword puzzles (LAT, USA)
slide11

Online Newspaper Value Added (continue)

  • Online market place: jobs, houses… (all)
  • Personalized TV listings (all)
  • Web-based e-mail (USA)
  • Specialized news in certain areas such as politics (Washington Post), business (Wall Street Journal)…
online newspaper how do they get repeat customers
Online NewspaperHow do they get “repeat” customers?
  • Customization of news, weather, stock
  • Brand loyalty
  • Message boards - customers are encouraged to write and interact with each other on daily basis.
  • E-mail summary “links” - customers receive headline news with links to the webpage
  • Participation in reader surveys - customers answer survey questions to later come back for final results
  • Coupons/Incentives for products by e-mail
our experience
Our Experience
  • Attractive design and layout
  • User friendly easy to find articles
  • Informative accurate and timely information
  • Archive Search most involve some fee for the full

retrieval of the article

  • Privacy Concerns reluctance to release personal info
  • Useful Portal @ www.newspapers.com