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Introduction to Modernist Design - PowerPoint PPT Presentation

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Introduction to Modernist Design

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  1. Introduction to Modernist Design Week 2 Design for New Media

  2. Metaphorical Self Portrait (of sorts!) I 1. HAVE AN IDEA…’I AM LIKE A…’. Choose an object to represent yourself 2. FIND A DECENT IMAGE ON GOOGLE IMAGE SEARCH 3. USE TEXT TO EXPLAIN YOUR IDEA IN A SIMPLE WAY. LEARN: PHOTOSHOP SKILLS, QUICK IDEA DEVELOPMENT UPLOAD TO THE FORUM BEFORE 9.30am on MONDAY NEXT WEEK.

  3. Modernism • A period between 1918 and the 1940s. • International Movement felt across the arts: painting, sculpture, architecture, graphic design, theatre, product design. • Highly distinctive aesthetic

  4. Modernism … • Not a style but a collection of ideas • Rejection of history and tradition • Utopian desire to create a better world • Belief in the power of the machine • Rejection of ornamentation • Unity of all the Arts Christopher Wilk – What is Modernism, Modernism, V&A, 1996

  5. Artistic Context • Cubism, Futurism, Dada, Russian Constructivism Picasso, 1907 Marinetti, 1919 Piet Mondrian, 1919

  6. Technological Implications • LetterPress. • Lithograph • Increased use of photography and montage. Lupton states how the modernist designers used technology to reference the technological - ‘the means of production became a tangible presence, infusing the printed page with the taste-bitter, metallic, invigorating-of the mechanical age’ Rothschild D, Lupton E & Goldstein D, from Graphic Design in the Mechanical Age, Yale University Press, 1998, p.58

  7. TYPOGRAPHY THE NEW

  8. Jan Tschichold – The New Typography, 1928

  9. Universal, Herbert Bayer, 1925

  10. Francis Bernard, Arts ménagers, 1933

  11. PRIMARY “The construction building of engineer-works and standard products led, of necessity, to he use of exact geometric forms. The final and most pure form of a necessary item is always constructed of geometric shapes” – Jan Tschichold, The New Typography. UNIVERSAL SHAPES

  12. Bauhaus-Newspaper Nr.1Herbert Bayer1928

  13. Ladislav Sutnar, Cover, 1929

  14. Ladislav Sutnar. Pages from “Catalog Design Process.” 1950.

  15. REGULARITY “less is more” Mies van der Rohe, 1947 & ORDER

  16. 1925, Jan Tschichold'selementare typographie

  17. Lester T. Beall, Light poster for Rural Electrification Administration, 1937

  18. MONTAGE “The creation and viewing of photomontages is described as an intelligent assembling of parts to allow for a rational, efficient consumption” – Maud Lavin, Clean New World: Culture, Politics and Graphic Design PHOTO-

  19. “No kind of representation is as completely comprehensible to all people as photography” – El Lissitzky From Photomontage, Dawn Ades, John Heartfield, Hitler swallows gold and spouts Junk, 1932

  20. J.F. Otten, Poster, 1931

  21. Piet Zwart, Advertising Leaflet, 1932

  22. NOW THE MODERNIST CONTRIBUTION

  23. Stenbergs, 1926 Klutsis, 1931

  24. http://www.frostdesign.co.uk/

  25. Photoshop • Getting started • Setting up a canvas • Creating Type • Integrating Type and Image.