Introduction to Modernist Design Week 2 Design for New Media Metaphorical Self Portrait (of sorts!) I 1. HAVE AN IDEA…’I AM LIKE A…’. Choose an object to represent yourself 2. FIND A DECENT IMAGE ON GOOGLE IMAGE SEARCH 3. USE TEXT TO EXPLAIN YOUR IDEA IN A SIMPLE WAY.
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Design for New Media
I 1. HAVE AN IDEA…’I AM LIKE A…’. Choose an object to represent yourself
2. FIND A DECENT IMAGE ON GOOGLE IMAGE SEARCH
3. USE TEXT TO EXPLAIN YOUR IDEA IN A SIMPLE WAY.
LEARN: PHOTOSHOP SKILLS, QUICK IDEA DEVELOPMENT
UPLOAD TO THE FORUM BEFORE 9.30am on MONDAY NEXT WEEK.
Christopher Wilk – What is Modernism, Modernism, V&A, 1996
Piet Mondrian, 1919
Lupton states how the modernist designers used technology to reference the technological - ‘the means of production became a tangible presence, infusing the printed page with the taste-bitter, metallic, invigorating-of the mechanical age’
Rothschild D, Lupton E & Goldstein D, from Graphic Design in the Mechanical Age, Yale University Press, 1998, p.58
“The construction building of engineer-works and standard products led, of necessity, to he use of exact geometric forms. The final and most pure form of a necessary item is always constructed of geometric shapes” – Jan Tschichold, The New Typography.
“less is more”
Mies van der Rohe, 1947
Lester T. Beall, Light poster for Rural Electrification Administration, 1937
“The creation and viewing of photomontages is described as an intelligent assembling of parts to allow for a rational, efficient consumption” – Maud Lavin, Clean New World: Culture, Politics and Graphic Design
“No kind of representation is as completely comprehensible to all people as photography” – El Lissitzky
From Photomontage, Dawn Ades,
John Heartfield, Hitler swallows gold and spouts Junk, 1932