introduction to modernist design l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Introduction to Modernist Design PowerPoint Presentation
Download Presentation
Introduction to Modernist Design

Loading in 2 Seconds...

play fullscreen
1 / 26

Introduction to Modernist Design - PowerPoint PPT Presentation


  • 371 Views
  • Uploaded on

Introduction to Modernist Design Week 2 Design for New Media Metaphorical Self Portrait (of sorts!) I 1. HAVE AN IDEA…’I AM LIKE A…’. Choose an object to represent yourself 2. FIND A DECENT IMAGE ON GOOGLE IMAGE SEARCH 3. USE TEXT TO EXPLAIN YOUR IDEA IN A SIMPLE WAY.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Introduction to Modernist Design' - benjamin


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
introduction to modernist design

Introduction to Modernist Design

Week 2

Design for New Media

metaphorical self portrait of sorts
Metaphorical Self Portrait (of sorts!)

I 1. HAVE AN IDEA…’I AM LIKE A…’. Choose an object to represent yourself

2. FIND A DECENT IMAGE ON GOOGLE IMAGE SEARCH

3. USE TEXT TO EXPLAIN YOUR IDEA IN A SIMPLE WAY.

LEARN: PHOTOSHOP SKILLS, QUICK IDEA DEVELOPMENT

UPLOAD TO THE FORUM BEFORE 9.30am on MONDAY NEXT WEEK.

modernism
Modernism
  • A period between 1918 and the 1940s.
  • International Movement felt across the arts: painting, sculpture, architecture, graphic design, theatre, product design.
  • Highly distinctive aesthetic
modernism4
Modernism …
  • Not a style but a collection of ideas
  • Rejection of history and tradition
  • Utopian desire to create a better world
  • Belief in the power of the machine
  • Rejection of ornamentation
  • Unity of all the Arts

Christopher Wilk – What is Modernism, Modernism, V&A, 1996

artistic context
Artistic Context
  • Cubism, Futurism, Dada, Russian Constructivism

Picasso, 1907

Marinetti, 1919

Piet Mondrian, 1919

technological implications
Technological Implications
  • LetterPress.
  • Lithograph
  • Increased use of photography and montage.

Lupton states how the modernist designers used technology to reference the technological - ‘the means of production became a tangible presence, infusing the printed page with the taste-bitter, metallic, invigorating-of the mechanical age’

Rothschild D, Lupton E & Goldstein D, from Graphic Design in the Mechanical Age, Yale University Press, 1998, p.58

typography
TYPOGRAPHY

THE NEW

primary
PRIMARY

“The construction building of engineer-works and standard products led, of necessity, to he use of exact geometric forms. The final and most pure form of a necessary item is always constructed of geometric shapes” – Jan Tschichold, The New Typography.

UNIVERSAL

SHAPES

regularity
REGULARITY

“less is more”

Mies van der Rohe, 1947

& ORDER

montage
MONTAGE

“The creation and viewing of photomontages is described as an intelligent assembling of parts to allow for a rational, efficient consumption” – Maud Lavin, Clean New World: Culture, Politics and Graphic Design

PHOTO-

slide19

“No kind of representation is as completely comprehensible to all people as photography” – El Lissitzky

From Photomontage, Dawn Ades,

John Heartfield, Hitler swallows gold and spouts Junk, 1932

the modernist

NOW

THE MODERNIST

CONTRIBUTION

slide23

Stenbergs, 1926

Klutsis, 1931

photoshop
Photoshop
  • Getting started
  • Setting up a canvas
  • Creating Type
  • Integrating Type and Image.