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  1. NAICU Meeting 2009 The Challenges Ahead for Colleges and the Media that Cover Them

  2. National Newspapers • Sacramento Bee cuts its staff by another 7% • Philly papers target managers in new round of layoffs • St. Pete Times avoids layoffs after 200 take buyout offer • Baltimore Sun cuts 100 jobs, including 55 from newsroom • Atlanta Journal-Constitution to cut 8% of its workforce • Memo: Gannett to cut 1,000 newspaper jobs, or 3% of workforce • Seattle Times union braces for possibility of paper's bankruptcy filing

  3. National Newspapers Average Weekday Circulation at Top 10 US Newspapers • USA Today, 2,284,219, up 0.3 percent • The Wall Street Journal, 2,069,463, up 0.4 percent • The New York Times, 1,077,256, down 3.9 percent • Los Angeles Times, 773,884, down 5.1 percent • New York Daily News, 703,137, down 2.1 percent • New York Post, 702,488, down 3.1 percent • The Washington Post, 673,180, down 3.6 percent • Chicago Tribune, 541,663, down 4.4 percent • Houston Chronicle, 494,131, down 1.8 percent • The Arizona Republic, 413, 332, down 4.7 percent *Source: http://usatoday.com

  4. News Web Sites Top 5 News Web Sites for June 2008 Brand or Channel in Unique Visitors • MSNBC Digital Network – 37,644,000 • Yahoo! News – 34,992,000 • CNN Digital Network – 33,417,000 • AOL News – 22,081,000 • NYTimes.com – 17,650,000 *Source: http://www.editorandpublisher.com

  5. Classified Advertising • Washington Post: $500 for 10 days • Craigslist $25 for 30 days

  6. The Vanishing Higher Education Reporter • Higher-education reporters now spend less than 50%* of their time covering higher education. • Higher-education reporters are being spread thin: “One higher education reporter said that he was expected to cover 25 community colleges, 60 public four-year colleges and universities, 10 private four-year colleges, and five for-profit institutions – while others have to balance with coverage of K-12 education”* *Source: National Education Writers Association 2005 survey of higher education reporters

  7. The Chronicle of Higher Education • The Chronicle has more than 60 full-time writers and editors, as well as 15 foreign correspondents positioned around the world. • The newspaper has a paid circulation of nearly 80,000 and has a total readership of 350,000. • More than 870 colleges have purchased site licenses to give everyone on their campuses full access to Chronicle.com

  8. The Chronicle of Higher Education • The Chronicle's audited Web-site traffic is routinely more than 15 million pages a month, seen by more than 1.5 million unique visitors. (figures verified by ABC interactive) • More than 300,000 are registered users on chronicle.com. Academe Today, The Chronicle’s Daily e-mail report, reaches more than 100,000 readers. The Afternoon Update reaches more than 57,000. • More than 30,000 jobs are listed in The Chronicle each year. • More than 95,000 readers receive job alerts by e-mail every week.