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Chapter 11 E-Commerce What Is E-Commerce? E-commerce —the term u sed to describe performing business transactions online. E-commerce has been growing at a steady pace. One estimate predicts that 18% of all purchasing will be performed over the Internet by 2006.

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chapter 11

Chapter 11

E-Commerce

what is e commerce
What Is E-Commerce?
  • E-commerce—the term usedtodescribe performing business transactions online.
  • E-commerce has been growing at a steady pace.
  • One estimate predicts that 18% of all purchasing will be performed over the Internet by 2006.
  • Brick-and-mortar, dot coms, and click-and-mortar stores.
benefits of e commerce
Benefits of E-Commerce
  • To businesses:
    • Reduced costs.
    • Increased customer satisfaction.
    • More effective management tools.
    • Potentially higher sales.
benefits of e commerce cont d
Benefits of E-Commerce, Cont’d.
  • To customers:
    • Convenience.
    • Easier comparison shopping.
    • Higher degree of selection.
    • Potential cost savings.
risks of e commerce
Risks of E-Commerce
  • To businesses:
    • Pressure to be “always open.”
    • Lost business due to customer hesitation to shop online.
    • Risk of fraudulent credit card transactions.
    • Ease of entry for competitors.
risk of e commerce cont d
Risk of E-Commerce, Cont’d.
  • To customers:
    • Fraud and other potential security problems.
    • Not being able to feel or touch the goods.
    • Possible expense to the customer of returning merchandise.
types of e commerce web sites
Types of E-Commerce Web Sites
  • Manufacturer and e-tailer Web sites
    • E-tailers (electronic retailers)
    • Electronic storefronts
types of e commerce web sites cont d
Types of E-Commerce Web Sites, Cont’d.
  • Brokerage sites
    • Onlineauctions
    • Financial brokerages
    • Market and commodityexchanges
e commerce business models
E-Commerce Business Models
  • Business model—describes a company’s policies, operations and technology and how it generates revenue.
  • Most common e-commerce business models:
    • Business to consumer (B2C)
    • Business to business (B2B)
    • Consumer to consumer (C2C)
    • Business to government (B2G)
    • Intermediary hubs
implementing web based e commerce
Implementing Web-Based E-Commerce

Five basic steps:

  • Step 1: Select appropriate business models and types of Web sites.
  • Step 2: Select desired e-commerce applications.
implementing web based e commerce cont d
Implementing Web-Based E-Commerce, Cont’d.
  • Step 3: Develop procedures for handling electronic financial transactions.
    • Credit and debit card processing
    • Electronic checks
    • Online payment accounts
    • Electronic gift certificates, gift cards, and coupons
    • Smart cards
    • Digital wallets
implementing web based e commerce cont d15
Implementing Web-Based E-Commerce, Cont’d.
  • Special considerations for B2B financial transactions.
    • Using a B2B transaction processing company (payment processing, credit checking, escrow services, etc.).
    • Using an order-fulfillment company (order management, shipping, inventory, returns processing, marketing tools, etc.).
implementing web based e commerce cont d16
Implementing Web-Based E-Commerce, Cont’d.
  • Step 4: Design and develop an effective Web site.
    • Storefront software (either packaged or Web-based)
    • Shopping cart software
implementing web based e commerce cont d18
Implementing Web-Based E-Commerce, Cont’d.
  • Step 5: Implement appropriate sales and marketing strategies.
    • Include adequate customer service features.
    • Collect taxes from customers only if required by law.
    • Display a privacy policy and security statement.
    • Use an appropriate domain name and URL.
    • Promote your Web site sufficiently (promote URL, use meta tags, etc.).
    • Data warehousing and mining.
security issues
Security Issues
  • Secure financial transactions.
  • Secure sensitive documents and files.
  • Authenticate online business partners.
summary
Summary
  • What is e-commerce?
  • Types of e-commerce Web sites
  • E-commerce business models
  • Implementing Web-based e-commerce
  • Security issues