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Philosophical Question: If a tree falls in the forest and no one is there to hear it, does it still make a noise?. Corollary: If a man says something in the forest and his wife is not there to hear it, is he still wrong?. 2nd Corollary:

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slide1

Philosophical Question:

If a tree falls in the forest and no one is there to hear it, does it still make a noise?

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Corollary:

If a man says something in the forest and his wife is not there to hear it, is he still wrong?

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2nd Corollary:

If a scientist says there is global warming and the U.S. Bush Administration refuses to hear it…?

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Herring, David D., 1992: A Study of Stylistic Strategies for Rendering Scientific Texts More Comprehensible. Masters Thesis, East Carolina University

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NASA’s Sometimes Lambertian, Sometimes Anisotropic Communication Signal

NASA HQ

EOS PSO

Earth System Sciences Program office

Newspapers

News magazines

Instrument writers/visual.

Instrument writers/visual.

EOS IDS PIs

Science magazines

DAAC writers

DAACs

EOSDIS

TV News

TV documentaries

NASA SVS’s

NASA TV Studios

NASA PAOs

Web pages

NASA Educational Programs

Public school system

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Terra versus Hubble

Terra

  • Highly decentralized
  • No clearly defined “gatekeeper(s)”
  • No clearly identified % of $ allocated for outreach
  • Often a “Let’s kill the messenger” mentality toward Earth scientists from public & government
  • Stories grow stale quickly, require quicker turnaround
  • Me* (community lacks clearly defined outreach goals—one hand doesn’t know what the other is doing)
  • Hubble
  • Highly centralized under HSTSI—largely autonomous & apart from NASA
  • HSTSI acts as “gatekeeper” to control flow of information b/t PIs & public
  • HSTSI has ~10% of total budget allocated for outreach
  • No political fallout from HST’s new discoveries
  • HSTSI usually sits on stories for up to 1 year before release to public media & it’s still news!
  • A dozen or so scientists, visualizers, & writers focused on unified outreach goals

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Overview of PR Strategy

  • Documentation about the Terra and Aqua missions and “in-reach info”
    • Terra home page (http://terra.nasa.gov)
    • Aqua home page (http://aqua.nasa.gov)
  • Provide the EOS & ESE science community a “direct-to-info-consumer” communications gateway
    • Earth Observatory (http://earthobservatory.nasa.gov)
  • Provide the news media and other communications partners a one-stop shopping resource for publication-quality images & data visualizations
    • Visible Earth (http://visibleearth.nasa.gov)
    • Earth Observatory “Natural Hazards” section (http://earthobservatory.nasa.gov/NaturalHazards)
  • Build communities of interested stakeholders
    • Image Composite Editor (or ICE, at http://www.ssec.wisc.edu/~tomw/ice/examples/)

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Terra & Aqua Home Pages

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“Direct-to-consumer” gateway

  • Over 27K subscribers
  • Just under 1 million page views per month worldwide
  • Content increasingly syndicated by NASA & public sites
  • An unmediated conduit b/t science community & general public
  • Let us know when you have a “new science result,” a feature story idea, or an interesting image
  • Mainstream media get story ideas from our site; &/or use it to research a topic

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Timely, newsworthy images

  • This new section provides timely, hi-res images over significant Earth events for news media
  • E-mail “Playlist” near-daily report ongoing to stimulate flow of timely images
  • Now setting up media database to begin daily e-mail notification of new images

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The Visible Earth

  • Becoming the one-stop shopping, superset of NASA’s Earth images, animations, & data visualizations for public release
  • Now harvesting global 8-day & monthly composites at up to 0.1-degree resolution for our communications partners (e.g., museums)
  • Will seek to combine all image repositories into our fully searchable database
  • Will provide tool for distributing ingest responsibility

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GeoCosmos in Tokyo Science Museum

A roughly 20’ sphere shoing Terra MOPITT carbon monoxide data animated for a ~ 1-year period. Reds show high values, greens are medium- range values & blues are low values

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Image Composite Editor (ICE)

  • Begin teaching the basics of the art & science of remote sensing
  • Begin building the Amateur Earth Observation Network (AEON)
  • Must think about viable ways to subset and serve data sets to non-traditional data user communities

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Our message: “…as only NASA can.”

  • NASA does Earth science
    • We are as important as those “other” Enterprises, even more so !
    • NASA plays a lead role in extending understanding of our planet
  • NASA collects, processes, & distributes unique data sets
    • We share many of these data almost freely
  • NASA satellites are the best &/or only viable means of collecting our data sets
    • Supported by intensive surface- and air-based field studies
    • We develop new technologies, many of which become operational standards &/or spin off commercial products
  • NASA contributes to commercial, operational, & humanitarian research applications
    • We help mitigate natural & human-induced disasters
    • We participate in many partnerships that stimulate R&D
    • We facilitate development of new products & services for business

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