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Stylish & Affordable Office Wear for Gen X Professionals

Emelita Hicks' GRPH310 project aims to offer comfortable, affordable, and fun professional clothing for Generation X-ers (25-35 years old) entering or working in office environments. The logo is simple yet colorful, reflecting a mature, stylish message with traditional office-inspired shades. The brand features casual pants and khakis as examples. Visuals include advertisements and webpage designs.

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Stylish & Affordable Office Wear for Gen X Professionals

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  1. nine/five Emelita Hicks GRPH310

  2. Information Gathering • Provide clothing that is professional, yet comfortable, affordable and fun. • Target Market • Generation X-ers • both male and female • 25-35 years old • Preparing to enter the workplace or are already working in a professional office workplace environment.

  3. Identity Program

  4. Logo/Identity A simple, yet colorful logo promotes a mature and professional, yet stylish message to Nine/Five customers. The colors adhere to shades you might find in a typical and traditional office setting. Clothing like casual pants & khaki's is a good example.

  5. Images

  6. Advertisements

  7. Webpage

  8. Webpage

  9. Webpage

  10. Visuals/Collateral Designs

  11. Visuals/Collateral Designs

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