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Find Out About Planet Philanthropy

The Power of LinkedIn and twitter for nonprofit organizations By Donald Hale Presentation to LIFE@UCF Tuesday , January 15, 2013 - 9 AM. Find Out About Planet Philanthropy. Choose Your Education Sessions. Become a Sponsor. Book Your Hotel Room. Register Now. Get General Information.

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Find Out About Planet Philanthropy

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  1. The Power of LinkedIn and twitter for nonprofit organizations By Donald Hale Presentation to LIFE@UCF Tuesday, January 15, 2013 - 9 AM Find Out About Planet Philanthropy Choose Your Education Sessions Become a Sponsor Book Your Hotel Room Register Now Get General Information Contact Us

  2. The Power of LinkedIn & twitter for Development Professionals

  3. Graphic Design Provided by

  4. The Speaker’s Background

  5. The Speaker’s Biases • facebook is not your friend . . . • LinkedIn is not just for job seekers . . . • twitter deserves a 2nd chance . . . • Social media is eliminating the cold call (2X) • Just because . . . is not a strategy • If you want organic . . . go to the grocery store

  6. The Learning objectives • To learn how to utilize LinkedIn as a tool to find new prospects • To explore how twitter adds value to professional development

  7. Planet Philanthropy – Census • (25) Participants with 300+ Connections • (14) Participants with 400+ Connections • (26) Participants with 500+ Connections • 18% (65) of (360) Participants with 300+ Connections • 82% of Participants are Underutilizing LinkedIn.

  8. Where Did They GO to School? • University of Florida 591,127 results • University of Miami 160,647 results • Florida State University 130,781 results • University of South Florida 88,588 results • University of Central Florida 86,460 results • University of North Florida 78,913 results • Florida International University 63,256 results • Florida Atlantic University 43,158 results • University of West Florida 18,948 results • Florida A&M University 17,501 results

  9. Where Do They LIVE? • South Florida 823,560 results • Tampa Bay 628,511 results • West Palm Beach 581,905 results • Central Florida 558,432 results • North Florida 245,674 results • Southwest Florida 162,853 results • Gainesville 125,527 results • Pensacola 103,243 results • Space Coast 92,191 results • Tallahassee 73,907 results

  10. What Are their Job Titles • President 2,538,201 results • CEO 576,670 results • General Manager 493,814 results • Partner 430,678 results • Retired 330,473 results • Executive Director 236,308 results • Intern 275,776 results • Chairman 61,411 results • Business Owner 47,677 results

  11. What is the Best Job Title of all? • 3,037,771 results • DIRECTOR

  12. Myth • LinkedIn is only for “young” people. • By using the keyword field and doing a sweep by decade . . . • Keyword “1990” – 88,572 records • Keyword “1980” – 40,901 records • Keyword “1970” – 14,687 records • Keyword “1960” - 5,249 records

  13. Industry Profile • Business 8,726,214 • Technology 3,886,864 • Consultant 3,222,699 • Engineering 3,054,108 • Education 2,897,394 • Information Technology 1,389,038 • Retail 1,299,019 • Government 1,185,355 • Travel 1,098,902 • Healthcare 1,068,200 • Banking 633,730

  14. What is the Best Field? • 5,972,376 • Development

  15. Popular Keywords • Science 4,396,090 • Community 3,448,134 • Research 3,307,777 • International 3,162,785 • Corporate 2,222,268 • Media 2,180,952 • Global 1,613,846 • Children 893,354 • Women 761,498 • Foundation 755,883 • Church 581,575 • Youth 467,687 • Cancer Survivor 2,885

  16. Who Loves LinkedIn the Most • 19,262,790 • UNIVERSITY

  17. Secondary benefit • Domestic Market Introduction • International Market Introduction

  18. To Tweet or Not TO Tweet

  19. Demonstration of MentionMapp

  20. Linkedin Testimonial from #AFP12PP • I have used it mostly to research backgrounds searching for new sources of volunteers and to help me network with potential donors. If I find a donor prospect that I would like to meet I search profiles in my friends to see who may know that person and might help facilitate an introduction! • Gary A. Brewer, CFRE • Director of Development at Boy Scouts of America • Orlando, Florida

  21. LinkedIN Testimonial from #AFP12PP • Among the social media, I've found Linkedinto be the most valuable. Once someone is open to linking to me, I may be in touch later in the year when I'm visiting that community to see if they'd like to talk business in person. • Peter Wallace, MSM • Vice President of Marketing and Sales at Aria and Owner, PGW Consulting • Madison, Wisconsin

  22. Linkedin Testimonial From #AFP12PP • My experience using LinkedIn is mostly as a research tool. As you know, universities have massive alumni databases, but many times the information is not as current as it could be. • Last summer, we subscribed to the LinkedIn Premium package and hired two interns to research target groups of alumni. The results were impressive in terms of providing us with current information that we continue to use to reach these individuals. • Christa Mannarino • Director of Development • University of Tennessee, Chattanooga

  23. Linkedin Testimonial from #aFP12PP • The "Tipping Point" (with LinkedIn) came when I had been identifying prospective donors to cultivate for my capital campaign adventure, and suddenly becoming aware I had some acquaintances who could make very important introductions for me. • Jackie Normand • Director of Development • Christian HELP • Orlando, FL

  24. Linkedin Testimonial From #AFP12PP • My testimonial of Linkedin is I signed up for it and 2 weeks later a colleague reached out to me. It turned out to be a client for training and then became a client we helped raise the final $11+ million of a $50 million dollar campaign! • Michael J. Baker, CFRE • President at AFP-NJ Chapter • Owner at M3 Development • New York, NY

  25. So What do I DO Now – LinkedIN • Step 1 – Critique your LinkedIn profile before you extend invitations to others • Step 2 – Do a sweep to capture friends and colleagues • Step 3 – Graduate to the next outer circle . . . . College + Zip Code • Step 4 - Experiment with keywords to create your ideal prospect profiles • Step 5 - Make the virtual connection first • Step 6 - Invite a select # of new connections to an actual meeting for coffee • Step 7 – Track your fulfillment rate e.g. 40% or above is good • Step 8 - Confirm if the prospect is a good match for campus visit or volunteering • Step 9 – Determine what an appropriate first-time gift may be • Step 10 – Be genuine and transparent throughout Steps 1 - 9

  26. So What Do I dO now - Twitter • Step 1 – Find your voice • Step 2 – Follow who your hero follows • Step 3 – Use tweets to drive traffic to the Web site – track diagnostics • Step 4 – Explore #hashtags to follow trends and tone • Step 5 – Determine which #hashtags define you and your organization • Step 6 – Stay clear of topics that will make someone SHOUT • Step 7 – Consider if RT’s can help raise your visibility • Step 8 – Use mentions of others to cross-promote ideas or programs • Step 9 – Remember the goal is interaction – to participate in a conversation • Step 10 – Be genuine and transparent throughout Steps 1- 9

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