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Accelerating the EV Market in the Golden State Wade Crowfoot Office of Governor Edmund G. Brown Jr. June 9, 2013
Our Target: 1.5 Million Zero-emission vehicles in California by 2025.
Initial Approach: Regulation • 10 Partner States • (aka “Section 177 States”): • Connecticut • Maine • New Jersey • New York • Maryland • Massachusetts • Oregon • Pennsylvania • Rhode Island • Vermont ZEV Mandate (1990): Requires major auto manufacturers selling vehicles in California to build Zero-Emission Vehicles.
Governor’s Executive Order B-16-2012 • 2020 • ZEV infrastructure can support 1 million vehicles • Costs of ZEVs competitive with conventional vehicles • ZEVs are accessible to mainstream consumers • Widespread use of ZEVs for public transportation and freight • 2025 • 1.5 million ZEVs on CA roadways • Easy access to ZEV infrastructure • ZEV industry is strong part • of state’s economy • ZEVs displace 1.5 billion gallons • of petroleum fuels • 2015 • Community readiness in metro areas • Private investment and manufacturing growing • Academic & research institutions build • understanding of ZEVs • State fleet ZEV mandates begin
Current Approach: Partnerships • Automakers • Utilities • Charging Station Providers • Local Governments • Regulators (State agencies, Air Quality Districts) • Consumer Groups
Shared Vision and Roadmap • 2013 Action Plan • Partnership of 11 state agencies • Driven by the Governor’s Office • Open process, input from broad range of stakeholders • 119 specific actions (with responsible agencies and timelines)
Key Action Plan Priorities on Infrastructure • Continue “AB 118” funding for research, development and deployment. • Ensure broad access to charging for all drivers (including interoperability, central data). • Get pricing right for EV charging. • More signage for drivers. • Steer statewide building codes and standards to ZEV-readiness.
Key Infrastructure Questions • How muchinfrastructure is needed outside a car owner’s home? • How smart and fast must infrastructure be? • Where should this additional workplace and public infrastructure be placed? • How to scale up in multi-family dwellings? • How much public investment is needed?
Key Action Plan Priorities on Consumer Demand • Continue state consumer rebate for Evs • Maintain HOV lane access • Explore/support how to reduce up-front costs of Evs • Promote consumer awareness campaigns; let them leverage government • Get “butts in seats” through expanding public sector fleets.
Key Consumer Questions • What’s most effective to get consumers into EVs? • How do we transition from “early adopters” to mainstream buyers? • How important are the rebates/credits? How/when should they be ramped down? • How can we leverage strong customer satisfaction with Evs?
Drivers love their EVs: 92% of Chevy Volt users say they would buy it again (Consumer Reports) • Tesla S outsells Mercedes equivalent in first quarter of 2013 • Toyota Prius became best selling vehicle model in California in 2012. • New 2013 and 2014 electric vehicle models at all price-points. • EV Sales continue to grow outside of California; a national movement is growing.
This Can Happen The last 20 Years: The next 20 Years: