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Things You Need to Get Started with Facebook Ads

Read about getting started with Facebook Ads

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Things You Need to Get Started with Facebook Ads

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  1. T H I N G S Y O U N E E D T O G E T S T A R T E D W I T H FACEBOOK ADS

  2. Roughly, you will need a few basics before you start creating your Facebook Ads. CHOOSING THE RIGHT OBJECTIVES OR BUSINESS GOALS Your objectives will lead you in the right direction. To be able to pin the right objective, you must know your desired outcome that you want to achieve from your ads. Examples of business goals include increasing sales, increasing brand awareness or increasing downloads of your app or combination of any of these. If you are aware of what you want to achieve, you are likely to deploy the most effective ad types on Facebook and design a powerful campaign that will bring you ROI. On a larger scale, these objectives can be simplified as awareness, engagement or conversion.

  3. RAISE AWARENESS Get more people to discover your business and increase their awareness. These objectives will point you to the next steps: Reach people near your business, Get video views or Send people to your websites. Start by sharing your value proposition in creative ways and connect with them to build trust and meaningful relationship.  Facebook will take care of extending your reach to the people who have interests that align with your business no matter where they are. You can even extend your ad reach on Instagram. There are over two billion people using Facebook and 700 million on Instagram every month.  Sixty percent of people discover new products on Instagram. Let the next discovery be your products. Likewise, Facebook has a strong mechanism for finding people who are nearby your shop so you can turn them into new customers. Also, compelling videos are effective means of telling your brand story in motion and capturing your audience attention to jumpstart engagement.

  4. GROW ENGAGEMENT After you have introduced your business to people or having them discover you, let people explore your site and your offers or invite them to install your app. These Facebook ad objectives are most effective for this goal - Traffic, Lead Generation, App Installs, Engagement, Video Views and Messages. BOOST CONVERSIONS WITH A CALL TO ACTION After you’ve gained a following for your business, it’s time to use that to your business’ advantage. Depending on their level of engagement, you can nudge them to sign-up, purchase, or spread the word about your business. These are among effective Facebook Ad objectives you can use - online conversions, store visits - but there are others depending on your specific calls to action.

  5. SOURCE H T T P : / / D I G I T A L M A R K E T I N G A U T H O R I T Y . B L O G S P O T . C O M / P / F A C E B O O K - A D V E R T I S I N G . H T M L

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