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Three presentations today

Three presentations today. Syndication: ‘A key component of NICE’s dissemination strategy Cloud2 – a real-life experience of syndicating content from NICE 'Improving the sharing of NICE content via syndication: what the future could hold'.

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Three presentations today

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  1. Three presentations today • Syndication: ‘A key component of NICE’s dissemination strategy • Cloud2 – a real-life experience of syndicating content from NICE • 'Improving the sharing of NICE content via syndication: what the future could hold'

  2. Syndication: a key component of NICE’s dissemination strategy Alexia Tonnel, 20th March 2014

  3. What is NICE?

  4. Great progress in terms of digital dissemination

  5. Success story: uptake of NICE Apps

  6. Good enough given our expanding audience? Started with 1 to 1.5 million target audience Public health practitioners GPs Hospital doctors Pharmacists Nurses AHP Community nurses Service managers Commissioners

  7. Good enough given our expanding audience? Expanding to 3 million with social care Public health practitioners Care workers GPs Hospital doctors Pharmacists Social workers Nurses AHP Community nurses Service managers Commissioners

  8. And our intent to serve the wider public But we must also be relevant and accessible to the public – 55 million Public health practitioners Care workers GPs Hospital doctors Patients / Public Pharmacists Social workers Nurses AHP Community nurses Service managers Commissioners

  9. Dissemination challenge for NICE Growing target audience base Growing portfolio of products Changing user expectations Fragmentation of channels and platforms

  10. What are we doing about it? Can you spot the errors? • Be more efficient at producing content - re-usable, semantically rich, produced once to use many time • Partner with external organisations to build implementation tools – audit tools, costing tool, education aids etc… • Heavily advertise NICE to our new segments – journal campaigns, attend all key national conferences • Build a responsive, more interactive, customer centric website • Build more a new app for each of our audiences • Invest in SEO to allow more audience to find our recommendations • Recruit 20 more ‘field team’ to cover new segments • Use third party services and platforms to disseminate our content

  11. Introducing syndication • Provides content in superior digital formats suitable for integration and presentation purposes • Allows organisations to embed NICE content within their own systems allowing new distribution channels to be opened • Formalises and controls distribution of NICE Content through a quality assured service

  12. How does it work? Programmatic access to NICE content…

  13. A give and take relationship… Not like this NICE

  14. A give and take relationship… More like this. A virtuous circle where both parties benefit

  15. Who we would like to work with Public sector partners wishing to embed NICE content and services into their services e.g. PHE / SCIE Local health and care organisations seeking to present NICE guidance alongside complementary local guidance and advice Large publishers – sharing our content alongside other well used resources Small and medium size companies developing new targeted solutions for specific audiences System integrators in GP practices and hospital system

  16. Where we are now: soft launch • Expressions of interest 40 • Applications in progress 13 • Applications completed 5 • Licenses signed 4 • Launched services 1 • Iain Moir – Publishing and Distribution Manager • Iain.Moir@nice.org.uk • Edward Murgatroyd – IM&T Service Delivery Manager • Edward.Murgatroyd@nice.org.uk

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