Entrepreneurial strategy. HEMBA February 18, 2012. Basic strategy categories are:. Differentiation Low cost Niche. The â€œFirst Mover Advantageâ€. Conventional wisdom would have us believe that it is always beneficial to be first â€“ first in, first to market, first in class.
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February 18, 2012
Four types of switching costs
Devise Initial Market Test
Create a Platform