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Blogging + SEO It ’ s more than just a title tag.

Blogging + SEO It ’ s more than just a title tag. By Kathy Long, SECRO (Search Engine Conversion Rate Optimization) Kat & Mouse SEO & Web Design. Why does Google love you?. Relevancy Popularity & Visibility User Choice and Sustainability. 1. Relevancy. Keyword selection

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Blogging + SEO It ’ s more than just a title tag.

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  1. Blogging + SEOIt’s more than just a title tag. By Kathy Long, SECRO(Search Engine Conversion Rate Optimization) Kat & Mouse SEO & Web Design

  2. Why does Google love you? • Relevancy • Popularity & Visibility • User Choice and Sustainability

  3. 1. Relevancy • Keyword selection • Optimized pages targeting keywords • People like it enough to link to it on relevant pages with relevant keywords

  4. 1. Relevancy - Keyword Research • Check analytics for opportunities • Check difficulty • # competing websites • Top 10 search results (beware of personalized search) • Number of external links and number of domains • Page Authority and Domain Authority of each ranking site • General level of on-page optimization

  5. 1. Relevancy – Optimized Page • Title tag • H1 • Keyword density • Is the keyword in image alt text? • Is the keyword in the domain or URL? • Anchor text of internal and external links? TIP: Search to find internal link opportunities: [site:www.mysite.com intext:"my target keyword”]

  6. 1. Relevancy – People like it Your goal is to get people to: • Link to you • Share you • Facebook • Tweet • Bookmark

  7. 1. Relevancy - Link Building Acquire quality links from quality sites with keywords in anchor text • Give free advice • Blog commenting • Forum commenting • Guest blogging • Write remarkable copy • Infographics • Whitepaper, research • Create something another business in your industry (non-competitor) would value

  8. 1. Relevancy - Link Building Query these • Keyword blog • Intitle blog Keyword • Inurl:blog Keyword • “tags: Keyword ” • “filed under: Keyword ” • Keyword “add comment” • Keyword forum • “Keyword forum” • Keyword join • Keyword group

  9. 1. Relevancy - Link Building Repurpose your blog • Article • Guest Blog • Podcast • Video

  10. 2. Popularity and Visibility Announce your remarkable content but where and to whom? You must first build relationships – the same way you do offline!

  11. 2. Popularity and Visibility Build Relationships & Authority • Be genuine, not spammy • Add value • Quora • LinkedIn Groups and Discussions • Forums • Blogs • Look for no-follow

  12. 2. Popularity and Visibility Build Relationships & Authority • Facebook • Likes • Friends • Tag • Twitter • Lists • Paper.li and Scoop.it • Hashtags • Retweet, mention, thank, be neighborly • Tag

  13. 2. Popularity and Visibility Announce your remarkable content • Facebook and build engagement • Tweet • Email • Newsletter • Add share, Tweetme, bookmark ability to your website Sharethis.com

  14. 2. Popularity and Visibility • RSS • Ping • Social Bookmarking – Bookmark your own! • StumbleUpon • Digg • Reddit • Google • OnlyWire

  15. 2. User Choice and Sustainability • Check analytics! • Bounce-offs will kill you! • Craft a compelling title tag withkeyword + value proposition + CTA • Craft an elevator pitch description • Give them what they came for!

  16. Why does Google love you? • Relevancy • Popularity & Visibility • User Choice and Sustainability

  17. In the end Everyone will be doing these steps. What can you do that is more? • SEO – What might be enough today, will NOT be tomorrow! You need to keep optimizing with: • Better content • More backlinks • Social involvement and social proof • Social Media • More followers sharing and tweeting your stuff • Take advantage of other marketing tools What Google tells you to do, you should do.

  18. Need help? Kat & Mouse takes you to the next level with… • Website & Google Places optimization to get Google to take note • Link building to move your site above the competition • Social Media marketing – Custom landing pages, engagement, website integration to get people singing your praises • Mobile Marketing to capture the crowd on the street in the new internet • Monthly monitoring and improvements to keep you on top

  19. Kat & Mouse Please connect with me www.katandmouse.com anonymouse@katandmouse.com 408-694-3706 www.facebook.com/katandmouseo Twitter: @katndmouse LinkedIn - Kathy Long LinkedIn: Join Local BizBuzz Grouphttp://www.linkedin.com/groups/Local-BizBuzz-3215677 To your success!

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