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Along with establishing its online presence, the website further helps a business in marketing its products or services to customers residing in different regions.
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Website Translation Services?
Along with establishing its online presence, the website further
helps a business in marketing its products or services to
customers residing in different regions. But while developing
their websites, many businesses forget that 70% people in the
world do not speak English. Further, more than 50% of Google
search queries are submitted by users in languages other than
So it has become essential for each modern business to deliver
its website content in multiple languages directly target the
huge base of non-English speaking audience. The multilingual
website will make it easier for the business to increase its online
sales and revenues in the longer run. But it is also important for
the business to avail professional website translation services to
create content that keep website visitors engaged and convert
them into customers.
Explore New Markets: As noted earlier, only 30% people in
the world speak English. But a website enables business to
market its products or services by targeting people residing in
different countries. When a business has a multilingual website,
it becomes easier for it to extend its markets. As most people
prefer getting information in their native language, the website
will help the business in introducing its products or services to
potential customers and new markets.
Engage the Website Visitors: A website can be accessed by
users regardless of their geographical locations. But the website
will not be able to keep the visitors engaged if its content is
written in English. A business must avail professional
translation services to deliver the web content in several
languages. When the user has option to read the website content
in his own language, he will visit the website more frequently.
The engaging content can further result in higher conversion
Build a Popular Brand: To create a popular global brand, the
business has to target customers residing in different regions. A
business must impress the new customers by conveying the
desires message in their own language. So a business must
translate and localize its website content to establish a brand in
new markets. When its website delivers localized content to the
new customers, they will love to avail the products or services
offered by the company.
Convey Localized Messages: A large percentage of internet
users to browse websites in their own language. So a
multilingual website will help the business in conveying the
desired message to customers and prospects in their own
language. A business can further avail professional website
translation services to update the website content at regular
intervals. So it can easily keep the customers engaged,
Effectuate Your Digital Marketing Campaigns: Nowadays,
each business invests in online marketing campaigns to get
regular website visitors and convert the visitors into customers.
A large percentage of internet users submit Google search
queries in their own language. So the multilingual website can
be promoted effectively to appear on top of localized search
engine results pages. As the website delivers content in multiple
languages, it will be easier for digital marketers to promote the
website by targeting the most relevant audience.
Many surveys have highlighted that professional website translation services
have helped many businesses in getting more sales, inquiries
and revenue. The company can further invest only a minimal
percentage of its revenue to deliver its website content in many
languages. However, it is also important for the business to hire
native translators to effectuate the process of delivering the web