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NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE

NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE. New Media – Its Impact on broadcasting – The Prospects for National Regulator. Larysa Mudrak, Deputy Chairman. Kyiv - 2013. NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE. Current legislation vs. new media.

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NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE

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  1. NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE New Media – Its Impact on broadcasting – The Prospects for National Regulator Larysa Mudrak, Deputy Chairman Kyiv- 2013

  2. NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Current legislation vs. new media • The Law of Ukraine “On Radio and Television Broadcasting” was adopted in 1993 and covers now only IPTV technology: • licenses are issued for program service providers operating with this technology. • Over the last three years the interest to IPTV technology has raised sharply among: •  • Program service providers Ukrainian Audience New Media- Its Impact on broadcasting – the Prospects for National Regulator

  3. NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Current legislation vs. new media Currently 95 IPTV licenses issued to 64 companies – mostly doubled comparing with the last year. OTT technology is also becoming more popular in Ukraine: ability to provide free access for users to video materials (content, TV channels, flow video) independently from program service providers. New Media- Its Impact on broadcasting – the Prospects for National Regulator

  4. NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE New Media Expert Dialogue “Speaking the same language” • In the frame of Joint project with OSCE Project Coordinator in Ukraine: • best European practices were studied; • consultations with representatives of media industry in Ukrainian regions were held; • a special glossary for new media industry was developed; • proper provisions in the new draft law “On Television and Radio Broadcasting” have been worked out. New Media- Its Impact on broadcasting – the Prospects for National Regulator

  5. NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE SPECIAL GLOSSARY FOR NEW MEDIA INDUSTRY • This Overview aimed at: • to classify new media; • to give recommendations for further legislative improvement; • to develop new instruments to promote new technologies and achievements in Ukraine; • to speak the same language by all media players. New Media- Its Impact on broadcasting – the Prospects for National Regulator

  6. NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE The new draft law • The new draft Law “On Television and Radio Broadcasting” – • in line with The Audiovisual Media Service Directive; • supported by European experts; • developing in wide public dialogue. • Core elements suggested: • regulation based on technological neutrality; • notification approach. New Media- Its Impact on broadcasting – the Prospects for National Regulator

  7. NATIONAL TELEVISION AND RADIO BROADCASTING COUNCIL OF UKRAINE Thank You for Your Attention! New Media- Its Impact on broadcasting – the Prospects for National Regulator

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