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What is MadCall

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What is is a mobile service that enables the user to change their voice on the phone while speaking to friends and family in real time. All the user needs to do is select a character and call their friends and family.

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  • is a mobile service that enables the user to change their voice on the phone while speaking to friends and family in real time. All the user needs to do is select a character and call their friends and family.
  • Our voice library already includes over 10 characters and keeps expanding. There are characters for any need or occasion, from cute and lovable squeaks to deep and scary murmurs.

How the connection is working

Ways to interact with the user

Application.Application allows to skip call to voice platform. To make a call, user selects one of the characters from the menu and chooses a phone number from phone’s memory.

Available for Android, Bada, J2ME. Windows 8, Tizen arecoming soon.

A case study. iOS version of is available from Apple Appstore Russia. There are 6 animated characters, created in funky 2-D animation style. All characters talk back to user Talking Tom style. User can record video messages and share them via social networks as well as make phone calls from the app.

Premium RSnumber.User dials the number of voice platform and navigate through the simple IVR menu, listen to the samples of characters’ voices, select one and dial the number of the person. The service is available for both mobile phones and land lines.

A case study.IVR Portal in Russia.


Our Offer

Recommended EUP

Based on our experience with the service, the recommended End User Price per minute is approximately

1 Euro + VAT.

There is no unified price per minute for all covered countries. VAT and call costs per minute vary depending on a country. We are happy to discuss other business schemes, for example when a partner doesn’t require a PSN number.

We provide a full “in box” solution that includes:

  • Premium PRS number
  • Server solution
  • Localized voice portal
  • Customized and localized apps for Android, iOS, etc.
  • 24/7 Access to online statistics.
  • Full technical support.

We process all voice traffic on our platforms, located in different locations in Russia and in Europe.

Countries, where we are readyfor immediate launch

MadCall.mestats 2012


Average price 1 Euro per minute


Calls per User = 2

Average call length = 1.5 min

Monthly retention rate = 4% to 10%

  • Vendors Java
  • Rev. per click = €0,3.
  • Downloads to calls rate = 30%
  • ARPI (average revenue per install ) = €0,8

Android pre-installs

1 out of 3 users call fromthe app at least once

  • ARPI (average revenue per install)=€1,2

SMS Bulk

Average response 1,2 – 1,8%

*Normal response for other products: 0,5-1%

We will be happy to share more detailed statistics, including results for different price ranges, on your demand. Feel free to contact us.

Our MadPartners

Russia’s leadingmobile reseller



Russia’s leadingpayment terminals

About us

Mad Team

The team behind consists of over 40 employees.

Our professional and creative in-house team consists of best App developers that work with various platforms and technologies to fit our partners'’ needs and desires. Our VOIP developers have over 10 year experience in IVR technology.

We have our own designers and illustrators,marketing analysts and account managers who work on improving every day.

i-Free is a Russian innovation-minded company that has expanded around the CIS since 2001 and internationally, since 2006. i-Free is a specialist developer and implementer of innovation projects in mobile and NFC technology, electronic finance, digital content distribution, electronic payments and micropayments, apps for smartphones and new network devices, digital products for the B2C market, and B2B mobile marketing projects.

i-Free is present and operates successfully outside Russia with offices in Kyiv (Ukraine), Minsk (Belarus), Almaty (Kazakhstan), Mumbai (India), Beijing (China) and Sao Paulo (Brazil). i-Free products and services are now available in morethan 100 countries. i-Free grossed over RUR 3 billion (close to US $200 mil) in sales in 2011.

i-Free is headquartered in St. Petersburg, Russia, and has an office in Moscow. The company currently employs over 700 staff.

Thank you for your time!

We are happy to answer any of your further questions

Please email us:[email protected]