sports marketing 1119
Download
Skip this Video
Download Presentation
Sports Marketing 1119

Loading in 2 Seconds...

play fullscreen
1 / 10

Sports Marketing 1119 - PowerPoint PPT Presentation


  • 66 Views
  • Uploaded on

Sports Marketing 1119. Instructor: Dave Doroghy 604 732 7808 [email protected] Brandweek Magazine Quote. Phil Knight the President and Chairman of the Board of Nike is quoted as saying:

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Sports Marketing 1119' - belita


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
sports marketing 1119

Sports Marketing 1119

Instructor: Dave Doroghy

604 732 7808

[email protected]

brandweek magazine quote
Brandweek Magazine Quote
  • Phil Knight the President and Chairman of the Board of Nike is quoted as saying:
  • “Sport is the culture of the United States and will before long define the culture of the entire world”

Lesson One

book definition
Book Definition
  • Sports marketing consists of all activities designed to meet the needs and wants of sports consumers through the exchange process. Sport marketing has developed two major thrusts: the marketing of sports products and services directly to the consumer of sport, and marketing of other consumer and industrial products or services through the use of sports promotion.

Lesson One

where do sports rank
Where do Sports Rank ?
  • Based on 1995 American Industry Statistics it is a 152 Billion Dollar Industry
  • 11th largest industry in America

Lesson One

the 1990 s were the golden decade of sports
The 1990’s were the Golden Decade of Sports
  • Value of franchises continue to increase
  • Superbowl dominates
  • NHL, NBA expansion
  • Interest in sport for women and girls surged
  • Mainstream publications covering sports
  • Hollywood expands sport interests
  • 2100 hours of network sports programming in ‘96
  • Naming rights for arenas

Lesson One

top 5 favorite sports in usa today
Top 5 Favorite Sports in USA Today
  • Pro Football
  • Baseball
  • Pro basketball
  • College basketball
  • College football

Lesson One

trend toward consolidation
Trend toward consolidation
  • Eisner / Disney
  • Murdoch / Fox
  • Turner / Time Warner
  • Clear Channel
  • Canadian Examples ???

Lesson One

slide8
Strategies

SWOT Analysis - Rochester Royals

The 5 P’s in the Sports Marketing Mix

Product

Price

Place

Promotion

Public Relations

Lesson One

slide9
Escalator Concept
  • TARGET TARGET TARGET TARGET
  • Borrowed Equity
  • Ambush Marketing
  • Product Development and Positioning
  • What Sports Appeal to What Audiences ?

Lesson One

historical facts
Historical Facts
  • 1921 baseball authorized the sale of radio rights for the World Series for $3,000 which was divided between the two teams
  • 1935 the Gillette Company decided to broadcast sporting events
  • In 1969 53% of advertising expenses went to the 3 major networks and print magazines such as LIFE. In the 90’s that figure dropped to 25% as budget allocation emphasized more event promotions.

Lesson One

ad