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Chapter 12 Knowing When to Worry: Hazard Functions and Survival Analysis in Marketing. Data Mining Techniques So Far…. Chapter 5 – Statistics Chapter 6 – Decision Trees Chapter 7 – Neural Networks Chapter 8 – Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering

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data mining techniques so far
Data Mining Techniques So Far…
  • Chapter 5 – Statistics
  • Chapter 6 – Decision Trees
  • Chapter 7 – Neural Networks
  • Chapter 8 – Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering
  • Chapter 9 – Market Basket Analysis & Association Rules
  • Chapter 10 – Link Analysis
  • Chapter 11 – Automatic Cluster Detection
survival analysis
Survival Analysis
  • Survival Analysis – aka Time-to-Event Analysis – is very valuable for understanding customers
  • Survival tells us when to start worrying about customers
  • Most important facet of customer behavior is the customer’s tenure with us
announcement
Announcement
  • The remainder of Chapter 12 will be skipped for this course