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Advocacy 101 Megan Wolfe Government Relations Manager April 14, 2010. NASPE Advocacy. NASPE envisions a society in which all individuals are physically educated and participate in lifelong physical activity. NASPE Advocacy. NASPE Mission Statement:

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advocacy 101 megan wolfe government relations manager april 14 2010
Advocacy 101

Megan Wolfe

Government Relations Manager

April 14, 2010

naspe advocacy
NASPE Advocacy

NASPE envisions a society in which all individuals are physically educated and participate in lifelong physical activity.

naspe advocacy4
NASPE Advocacy

NASPE Mission Statement:

To enhance knowledge, improve professional practice, and increase support for high quality physical education, sport and physical activity programs.

naspe s strategic plan
NASPE’s Strategic Plan

Defining Principle:

Facilitate the establishment of public policy that supports physical education, sport, and physical activity.

Strategic Goal:

Support the development of public policy that advances physical education, sport, and physical activity in the U.S.

naspe advocacy6
NASPE Advocacy
  • Advocacy or Lobbying?

Advocate: Convey an opinion Lobby: Ask for something from an elected official

  • Why Advocate or Lobby?
    • To “enhance knowledge” and “disseminate information”
    • NASPE’s unique perspective
    • Unique opportunities:
      • Evidence and data abound
      • Climate is ripe for our message!
why advocate or lobby
Why Advocate or Lobby?
  • New evidence supporting association between physical fitness levels and academic performance—CDC study
  • Opportunity to provide information no one else has to inform education policy
  • If you don’t ask, who will?
  • The stakes are simply too high, and the potential too great, for educators not to engage in advocacy efforts.

In other words, SPEAK Out!!

advocacy 101 7 steps
Advocacy 101—7 Steps
  • Identify the problem
  • Prepare the message
  • Understand the process
  • Know who you are visiting
  • The meeting
  • Deliver your message
  • Follow up
identify the problem
Identify the Problem
  • What, specifically, do you want to change?
    • Child/Youth obesity
    • Schools not required to provide daily P.E. (SON)
    • Fewer opportunities for P.E. & P.A.
    • Teacher qualification
    • Substitutions
  • How can you address it?
    • Amend current law
    • Write new law
    • Department of Education or even local school district
prepare your message
Prepare Your Message
  • Know your issue: why are you here
    • Identify NASPE—we are unique!
    • Background/Personal anecdotes
  • Specific “ask”
    • Not vague argument: cosponsor a bill/sign a letter
  • Allies & Enemies
    • What groups support your “ask”
    • What groups do not!
  • Defend your position
understand the process
Understand the Process
  • How does a bill become a law?
    • Language
    • Sponsor
    • Introduced/reported to Committee
    • Hearings/Mark Up/Reported out
    • Floor vote
    • Conference Committee
  • Importance of Committees
  • Importance of staff
know who you are visiting
Know Who You Are Visiting
  • Your Senator or Representative (AAHPERD LAC)
    • Party
    • Interests
    • Positions on your issues (cosponsorship of FIT Kids)
  • Committee Membership, Chairman or Ranking Minority Member
  • Why should this person listen to YOU?
    • Offer your credentials as someone who has experience in physical education
the meeting
The Meeting
  • Know where you are going
  • Be polite, on time, professional and confident
    • If you are running late, call to let them know:

Capitol Switchboard: 202-224-3121

  • Treat staff members as respectfully as the Legislator
  • Be positive—thank the Legislator if they have already supported your issues
  • Provide your business card
  • Avoid familiarity and avoid confrontation
  • Don’t be awed—they are all just people and are there to serve and represent YOU as a voter!
deliver your message
Deliver Your Message
  • Practice delivering your message.
  • If in a group, determine who will speak first, who will make the “ask” and who will provide the leave-behinds.
  • Be prepared to deliver your message in 5 minutes—policy makers are very busy and meetings may get interrupted by calls for Floor votes.
  • Get a clear answer.
  • Leave-behinds are key.
  • If you don’t know the answer to a question, offer to find it and follow up!
follow up
Follow Up!!
  • Please return meeting report forms to NASPE
  • Send thank-you soon—email is best
  • Coordinate your thank you with launch of Shape of the Nation Report online!
  • Offer to provide additional information
  • “Ask” again if you didn’t get a clear yes or no!
  • Invite your legislator for a site visit, if at all possible, when he or she returns to the state/district
review of folders
Review of Folders

Legislator Folders:

  • NASPE Leave Behind
  • Shape of the Nation
  • PEP & FIT Kids
  • Let’s Move in School
  • Public Policy Agenda (NASPE facts)

Participant Folders:

  • Left side: everything that’s in Legislator Folders
  • Meeting schedule
  • Capitol Hill Map
  • Meeting Report Form
  • CDC Study Summary

April 15, 2010

Meetings for: Teresa Delaney * Also Attending:

11:30 AM Sen. Jeff Sessions (AL) * Casi Favre

335 Russell NCI (No Committees of Interest)

Meeting w/ staff: Caroline Walker

12:00 noon Lunch—Congressional Visitor’s Center

1:00 PM Sen. Richard Shelby (D-AL) * Casi Favre

304 Russell Senate Appropriations Cmte. Meeting w/ staff: Graham Smith

2:30 PM Rep. Spencer Bachus (AL-6th) * Beth Kirkpatrick

2246 Rayburn NCI Meeting w/staff: Jennifer Pino

3:30 PM Bus Leaves Peace Circle






let s move in school
Let’s Move In School!
  • Physical Activity Guidelines—60 mpd
  • Children spend almost 30% (7 hours per day) of their time in school.
  • IOM—30 of 60 provided by schools
  • NASPE recommends 150/225
  • Schools not providing daily PE (Shape of the Nation)
  • BUT--Schools are positioned to provide PE and PA throughout the school day.
              • So…….
pe and academic performance cdc study
PE and Academic Performance (CDC Study)

PE Attention/concentration

Achievement test scores

Recess Attention/concentration

On-task behavior

Classroom PA Attention, Classroom Behavior

Achievement Test Scores

Extracurricular PA Education Aspirations

School attachment


naspe asks support pe in esea house kind bill
NASPE Asks: Support PE in ESEA (House—Kind bill)
  • Physical Education as core subject
  • Highly qualified PE teachers
  • PEP Program Integrity & Funding at $100 mil.
  • FIT Kids
    • Report on quality and quantity of PE in Title I report cards
    • Professional Development for PE teachers and others
    • Promoting PA in other environments (21st Century LC)
    • Research study
naspe public policy agenda
NASPE Public Policy Agenda
  • Background on NASPE
  • NASPE Standards
  • Public Policy Goals
  • Public Policy Issues
  • Resources
  • If you have time between meetings, make use of it by stopping in to see other offices from your state. Some extra folders in back.
  • If you have a 30 minute time frame between meetings, keep your meeting to 15 minutes!
  • Comfortable shoes!
  • Lunch at Congressional Visitor Center—restrictive!
  • Bus leaves at 3:30 from Peace Circle (same as drop-off)
  • In some cases, your cell phone number was requested, please answer any calls that come from 703 or 202 area code.
  • You will NOT be provided with a snack/breakfast for the morning, so please give yourself time in the morning for fuel.
  • IMPORTANT!! If you are running late, call Capitol Switchboard at 202-224-3121 and ask for your legislator’s office.
role playing
Role Playing
  • Group assignments (Groups 1-6)
  • Discuss unique arguments to help make your point
  • Did any new issues arise?
  • Four meeting components—take turns:
  • Opening the meeting
  • Making the case
  • The asks
  • Providing the leave-behind

(Who will complete the report form and follow up)

role playing27
Role Playing
  • Additional questions/issues that may arise:
    • General information about your school or district
  • The “tough” questions—be prepared!
    • Why should PE be considered academic?
    • Why should the federal government require PE?
    • What evidence do you have that PEP grants have benefited students?

Have fun!

You are important to the process!!