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BDM Presentation. Challenges Facing Enterprise IT. Provisioning, deploying and managing servers at scale. Enabling faster and more efficient development of applications with existing knowledge and toolsets. Reducing IT hardware and infrastructure costs.

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Challenges facing enterprise it
Challenges Facing Enterprise IT

Provisioning, deploying and managing servers at scale

  • Enabling faster and more efficient development of applications with existing knowledge and toolsets

  • Reducing IT hardware and infrastructure costs

Introducing microsoft sql azure database
Introducing Microsoft SQL Azure Database

Relational Database as a services


Elastic Scale

Developer Agility

Easy provisioning and deployment

Auto High availability and fault tolerant

Self-managing and self-healing

  • Database as a utility with pay as you grow scaling

  • Rely on Business-ready SLAs

  • Enable multi-tenant solutions

  • Manage multiple servers

Build cloud-based database solutions on a familiar relational model

Build on existing developer skills and familiar Transact-SQL syntax

Explore new data application patterns

Extending sql server to the cloud
Extending SQL Server to the Cloud

Data Sync


Business Intelligence


Symmetric Programming Model and tools

  • At PDC – core RDBMS capabilities with SQL Azure Database

  • Future Offerings

  • Additional data platform capabilities: Reporting, BI

  • New services: Data and Web Services

  • Benefits of sql azure database
    Benefits of SQL Azure Database

    Differentiated value proposition – Database as a service

    Symmetry with Traditional RDBMS

    Differentiated value

    • Familiar T-SQL relational model

    • Support existing code libraries and protocols

    • Ecosystem of familiar development and management tools

    • No physical administration

    • Low-friction provisioning

    • Easy scale-out

    • Multi-tenant

    • Self-management

    • Automatic HA and DR

    Customer scenarios
    Customer Scenarios

    Departmental Applications

    Web Applications

    • Departmental workgroup applications with low concurrency and cyclical usage patterns

    Small customers or start ups with Web applications of all scale that have simple RDBMS needs

    Data Hubs

    ISV LOB Applications

    Data hubs that consolidate multiple data sources and enable access from multiple locations and devices

    • Traditional ISVs extending offering or selling software hosted in the cloud

    Customers w hy should you care
    Customers – Why should You care

    Self-Managed Database as a service

    • Reliability and auto High Availability

    • No hardware, physical DB, or file management required

    • Control over all data in one place (compliance, auditing)

    • Security

      Easy to Scale(and ease-of-use)

    • Scale-as-you-grow (or shrink, or change) – database as a service

    • Multitenant

      Developer Agility

    • Leverages and extends existing T-SQL skills and tooling

    • Familiar tools and skills; rich SQL ecosystem

    • Starts with compatibility for majority of departmental apps, grows over time

    Partners why should you care
    Partners - Why Should You Care

    Three ways to grow your business with Azure services

    • Benefits

    • Grow revenues

    • Increase reach and grow share of wallet

    • Reach newer segments

    • Grow revenues within existing foot prints

    • Win New Business

    • Benefits

    • Deliver More Value

    • Build new SaaS applications quickly

    • Low cost of entry to market

    • Quick time to market

    • Focus on the core business, delivering more value with less

    • Benefits

    • Deliver applications with higher value-add proposition with economies of scale

    Self managed

    Easy, low-cost provisioning

    • Wizard-based provisioning

    • Simple database deployment

    • No physical administration

    Self-healing platform

    • Auto High Availability

    • Built-in fault-tolerant

    • Automated maintenance

    Familiar Tools and Interfaces

    • Manage multiple databases with the same tools you use today

    Elastic scale
    Elastic Scale

    Database as a service

    • Easy to Scale –out across multiple database.

    • Pay-as-you-grow databases

    • No hardware, physical DB or file management required

    Multi-tenant data hosting

    • Logical schema per tenant with isolated physical storage

    • Provision new tenants quickly and easily

    Business-Ready SLAs

    • Reliability

    • Security management across multiple databases

    Developer agility symmetry with on premises
    Developer Agility – Symmetry with on-premises

    • Leverage familiar T-SQL based relational database model

    • Transact-SQL

    • ADO.NET

    • OLE DB, ODBC, and JDBC

    • LINQ

    • Entity Framework

    • ADO.NET Data Services

    • Integration with existing tools to ensure rapid development and symmetry with on-premises DB

    • Visual Studio

    • SQL Server Management Studio

    • Relational Database of choice for Windows Azure applications

    • SLQ Azure provides database service for applications built on Windows Azure


    Microsoft site:

    nal facing site, Azure platform product overview

    MSDN Developer site:

    Technical content & latest news of SQL Azure for msdn subscribers

    SQL Azure Blog: Azure/

    Latest news and insight on SQL Azure, discussion, free trial

    Windows Azure platform Training kit: Windows Azure Platform Training Kit

    Technical content: hands-on labs, presentations, and demos to download