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Bringing Social Innovation and Value Creation through Community Social Enterprise. Dr Sarah-Anne Munoz and Artur Steinerowski O4O team members Centre for Rural Health, UHI, Inverness, UK. O4O and its background . O4O – Older People for Older People NPP project Why older people?

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bringing social innovation and value creation through community social enterprise

Bringing Social Innovation and Value Creation through Community Social Enterprise

Dr Sarah-Anne Munoz and Artur Steinerowski

O4O team members

Centre for Rural Health, UHI, Inverness, UK

slide2

O4O and its background

O4O – Older People for Older People

  • NPP project
  • Why older people?

-Current perception of older people

-Challenges in service provision

-Difficulties in providing services

in remote and rural areas

Policy view on social enterprise

  • Policy interest in social enterprise (not for profit social organisations); economic, social and environmental development
  • Additional benefits e.g. participation, well-being, social capital; empowering communities; tackling social exclusion
slide3

Research questions and techniques

  • Research questions
  • Can social innovation and added value be successfully generated by engaging communities in innovative business models?
  • What is the role of researchers in social enterprise creation?
  • Research focus and research context
  • To test the feasibility of innovative organisational models in which older people provide services to other older people
  • Remote and rural communities from the Scottish Highlands
  • Research techniques
  • Empirical research combining ethnographic and action research techniques
slide4

What happened in our communities

  • Community 1
  • Oral history DVD
  • Development of community village hall as a business to generate income to support village services
  • Community 2
  • Informal lift sharing scheme
  • Community car scheme
  • Demand responsive service
  • Community 3
  • Community care hub
  • Community 4
  • - Original idea of a neighbourly helping services changed into an enhancement of existing Council Handy Person scheme
slide6

The Role of Community Action and the Social Innovation Process

  • Community action is important at all stages of the social innovation process
  • Community Engagement
  • The O4O project manager facilitated community engagement
  • Project manager builds trust and identifies key citizens within the community
  • Community needs to engage with concepts of
  • co-design and co-production
  • Community Entrepreneurship
  • Community dialogue is
  • important
  • A collective process of needs
  • recognition takes place
  • Community comes together to
  • initiate social enterprise
slide7

The Role of the ‘External’ Expert

  • An ‘external’ expert figure was often valued by community members and groups
  • Community Perceptions of the ‘External’ Expert
  • The external experts played an important role in catalysing social innovation
  • Someone from ‘outside’ or a university is viewed as a credible expert/ leader
  • The ‘External’ Expert for Rural Social Enterprise Development
  • The external figure can be a positive force in generating social innovation
  • There is a fine line between supporting the community and getting too involved
  • Needs connection with, and distance from, the community
slide8

Building Different Levels of Legitimacy

  • Within the rural context, different kinds of legitimacy are central to social innovation
  • Legitimacy with the Community
  • Communities need to see social enterprises as legitimate service providers
  • Embedding legitimacy within the community catalyses community social innovation
  • Legitimacy with the Public Sector
  • Public sector funding is particularly important in rural areas
  • Need to see social enterprises as legitimate before commissioning from them
  • If legitimacy is not embedded the viability of the
  • enterprise can be jeopardised
  • Building Discursive Legitimacy
  • Competence in both civic and
  • public sector discourses
slide9

Grounding Organisational Structure in Local Appropriateness

  • Tension within rural communities: translating existing voluntarism into more formalised participation
  • Social enterprise model must negotiate this tension
  • People are included AND excluded from informal helping
  • Must create a balance between meeting need and damaging existing informal helping structures
slide10

Conclusions

  • Social innovation and added value can be successfully generated by engaging communities in innovative business models
  • Social enterprises need to be recognised as a legitimate service provider by communities and service providers
  • The act of coalescing of a community group predicates the emergence of social innovation
  • External facilitators are essential to catalyse the social innovation process
  • The development of a relationship between communities and public sector providers is significant in order to develop innovative social businesses

Sarah-Ann Munoz, Research Fellow, Centre for Rural Health, sarah-anne.munoz@uhi.ac.uk

Artur Steinerowski, Research Assistant, Centre for Rural Health artur.steinerowski@uhi.ac.uk