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Facebook: Connecting People Worldwide

Explore the journey of Facebook from its Harvard origins to becoming a global social network giant, with insights into its technology, growth, business model, and challenges. Discover the platform's goals, values, and opportunities for users and advertisers.

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Facebook: Connecting People Worldwide

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Presentation Transcript

  1. What does your company do?

  2. History • What • Who • When • Where • Facts • Business Details • Technology • Goals and Values • People • How it works • Opportunities • Friends and Fans • Viral Marketing • Pages • Advertising • Problems • Security • Privacy

  3. Who • Four friends at Harvard, October 2003 • Mark Zuckerberg • Eduardo Saverin • Dustin Moskovitz • Chris Hughes

  4. When • Harvard 2003 • Twelve “houses” where undergraduates live • Each house has its own “face book” • October 28, 2003 Mark Zukerberg hacked • 9 online house’s facebooks • Created “Facemash” • Application put pictures side by side and asked visitors to “rate who was hotter”. • Site was deleted several days later

  5. When • February 4, 2004 • Thefacebook.com launched • One month later, ½ of Harvard College students had “registered.” • March 2004 • Expanded to Stanford, Columbia, and Yale • Next… • All Ivy League Schools, Boston University, New York University, and MIT • All Universities and colleges in the U.S. and Canada • June 2004, moved to Palo Alto, CA • Facebook.com incorporated • Yes, more college drop-outs…

  6. September 2005 • High Schools invited to join the network • September 2006 • Everyone age 13 and older with an email address allowed to join

  7. Where 1601 California Avenue Palo Alto, CA 94304

  8. Worldwide Locations Dublin; Hamburg; London; Madrid; Milan; Paris; Stockholm; Selangor; Sydney; Tokyo; Toronto.

  9. Business Details • Privately Held • Zuckerberg 24% • Accel Partners 10% • Moskovitz 6% • Digital Sky Tech 5% • Saverin 5% • Sean Parker 4% • Peter Theil 3% • Microsoft 1.3% • Others: Barbara Boxer, Chris Hughes, Owen Van Natta, Reid Hoffman, and Mark Pincus about 1% • 30% owned by employees, celebrities, and “outside investors”.

  10. Membership Growth Active Members Days between • 100 million 1,665 8-26-2008 • 200 million 225 4-8-2009 • 300 million 150 9-15-2009 • 400 million 143 2-5-2010 • 500 million 166 7-21-2010

  11. Estimated Revenues Source of Revenue is Advertising: Cash flow “positive” starting in September 2009

  12. Other Business Details • Board Members • Mark Zuckerberg • Marc Andreessen • Jim Bryer • Don Graham • Peter Theil • Observers: David Sze and Paul Madera • 1,700+ Employees • Funding • Round one: $500,000 from Peter Thiel, Summer 2004; • Round two: $12.7 million from Accel Partners, April 2005; • Round three: $27.5 million from Greylock Partners leading the round, Meritech Capital Partners participating, and Accel Partners and Peter Thiel increasing their investment in the company. • Microsoft Round: $240 million for 1.6% ( Market Cap: $15 billion)

  13. Technology • PHP • “Personal Home Page” was original name • Scripting language • Interpreted by Web Server with a PHP Processor Module • PHP code is imbedded into HTML • Free software issued under the “PHP License” • MySQL • Facebook has the largest MySQL clusters in the world • Memcached • Open source caching system, again the largest in the world • Facebook relies heavily on open source software and releases large pieces of its own software infrastructure as open source.

  14. Goals and Values • Help people communicate more efficiently with their friends, family and coworkers. • Develop technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. • Give people control over their experience so they can express themselves freely while knowing that their information is being shared in the way they intend.

  15. Original Intent • Post your information • Whenever you changed it, it would tell your friends that a change occurred. • Much more has been added…

  16. Opportunities • Friends • Limited to 5,000 per member • Fans • For businesses, schools, celebrities, etc. • No limit on number of Fans • Different types allow different features • Build your own page and market! • Advertising • Buy space to advertise your products/services • Target the market you want • CTR’s are lower than other site advertising, however

  17. Problems • Security • Email address and password to log in. • Default security settings were originally very open • PHP was (probably still is) subject to attack • FUD around “open source” • Privacy • Being young and naïve is fun… • “Open” policies caused some problems • One app intended to find terrorists caused a Pakistan lawsuit • App to draw pictures of certain figures caused a lawsuit • Many great stories circulate about problems

  18. Some Problems Arise

  19. School Excuses

  20. Friending your Boss

  21. Being Tagged in a Picture can be a problem you don’t think about.

  22. Company Policy • Closed, No Access • Timken • Goodyear • E&Y • Parker • Eaton • Open • Progressive • Allstate • Rosetta • Hyland Software

  23. Thanks!

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