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What does your company do?

What does your company do?. History What Who When Where Facts Business Details Technology Goals and Values People How it works. Opportunities Friends and Fans Viral Marketing Pages Advertising Problems Security Privacy. Who. Four friends at Harvard, October 2003

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What does your company do?

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Presentation Transcript

  1. What does your company do?

  2. History • What • Who • When • Where • Facts • Business Details • Technology • Goals and Values • People • How it works • Opportunities • Friends and Fans • Viral Marketing • Pages • Advertising • Problems • Security • Privacy

  3. Who • Four friends at Harvard, October 2003 • Mark Zuckerberg • Eduardo Saverin • Dustin Moskovitz • Chris Hughes

  4. When • Harvard 2003 • Twelve “houses” where undergraduates live • Each house has its own “face book” • October 28, 2003 Mark Zukerberg hacked • 9 online house’s facebooks • Created “Facemash” • Application put pictures side by side and asked visitors to “rate who was hotter”. • Site was deleted several days later

  5. When • February 4, 2004 • Thefacebook.com launched • One month later, ½ of Harvard College students had “registered.” • March 2004 • Expanded to Stanford, Columbia, and Yale • Next… • All Ivy League Schools, Boston University, New York University, and MIT • All Universities and colleges in the U.S. and Canada • June 2004, moved to Palo Alto, CA • Facebook.com incorporated • Yes, more college drop-outs…

  6. September 2005 • High Schools invited to join the network • September 2006 • Everyone age 13 and older with an email address allowed to join

  7. Where 1601 California Avenue Palo Alto, CA 94304

  8. Worldwide Locations Dublin; Hamburg; London; Madrid; Milan; Paris; Stockholm; Selangor; Sydney; Tokyo; Toronto.

  9. Business Details • Privately Held • Zuckerberg 24% • Accel Partners 10% • Moskovitz 6% • Digital Sky Tech 5% • Saverin 5% • Sean Parker 4% • Peter Theil 3% • Microsoft 1.3% • Others: Barbara Boxer, Chris Hughes, Owen Van Natta, Reid Hoffman, and Mark Pincus about 1% • 30% owned by employees, celebrities, and “outside investors”.

  10. Membership Growth Active Members Days between • 100 million 1,665 8-26-2008 • 200 million 225 4-8-2009 • 300 million 150 9-15-2009 • 400 million 143 2-5-2010 • 500 million 166 7-21-2010

  11. Estimated Revenues Source of Revenue is Advertising: Cash flow “positive” starting in September 2009

  12. Other Business Details • Board Members • Mark Zuckerberg • Marc Andreessen • Jim Bryer • Don Graham • Peter Theil • Observers: David Sze and Paul Madera • 1,700+ Employees • Funding • Round one: $500,000 from Peter Thiel, Summer 2004; • Round two: $12.7 million from Accel Partners, April 2005; • Round three: $27.5 million from Greylock Partners leading the round, Meritech Capital Partners participating, and Accel Partners and Peter Thiel increasing their investment in the company. • Microsoft Round: $240 million for 1.6% ( Market Cap: $15 billion)

  13. Technology • PHP • “Personal Home Page” was original name • Scripting language • Interpreted by Web Server with a PHP Processor Module • PHP code is imbedded into HTML • Free software issued under the “PHP License” • MySQL • Facebook has the largest MySQL clusters in the world • Memcached • Open source caching system, again the largest in the world • Facebook relies heavily on open source software and releases large pieces of its own software infrastructure as open source.

  14. Goals and Values • Help people communicate more efficiently with their friends, family and coworkers. • Develop technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. • Give people control over their experience so they can express themselves freely while knowing that their information is being shared in the way they intend.

  15. Original Intent • Post your information • Whenever you changed it, it would tell your friends that a change occurred. • Much more has been added…

  16. Opportunities • Friends • Limited to 5,000 per member • Fans • For businesses, schools, celebrities, etc. • No limit on number of Fans • Different types allow different features • Build your own page and market! • Advertising • Buy space to advertise your products/services • Target the market you want • CTR’s are lower than other site advertising, however

  17. Problems • Security • Email address and password to log in. • Default security settings were originally very open • PHP was (probably still is) subject to attack • FUD around “open source” • Privacy • Being young and naïve is fun… • “Open” policies caused some problems • One app intended to find terrorists caused a Pakistan lawsuit • App to draw pictures of certain figures caused a lawsuit • Many great stories circulate about problems

  18. Some Problems Arise

  19. School Excuses

  20. Friending your Boss

  21. Being Tagged in a Picture can be a problem you don’t think about.

  22. Company Policy • Closed, No Access • Timken • Goodyear • E&Y • Parker • Eaton • Open • Progressive • Allstate • Rosetta • Hyland Software

  23. Thanks!

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