Digital Business Card: What It Means, How to Create & Benefits

1. Beaconstac Digital Business Card: What It Means, How to Create & Benefits We’re the only enterprise-ready digital business card solution on the planet 1

2. Digital Business Cards: The Complete Guide to Help You Network Better A business card is an integral part of a brand’s identity as it is one of the first tangible aspects that stays with customers. The logo, typography, illustrations, and color schemes you use can help you establish a unique place in your customers’ minds. There is no dearth of choices when it comes to choosing traditional business cards. You have probably seen one in all shapes, sizes, colors, and designs over the years. However, in today’s digital-first and post-pandemic world where contactless solutions are being widely adopted, isn’t it the time to upgrade traditional business cards to something more safe, engaging, and effective? Enter: Digital business cards a.k.a. electronic business cards. A digital business card can be created instantly and offers numerous other benefits over physical cards. In this guide, let us learn how electronic business cards can help you network better, how to create them, and the best practices to keep in mind while using them. But first, what exactly is a digital business card?

3. What is a digital business card? A digital business card is a modern and safe way to share vital information about an individual or a business. These details can include a name, address, phone number, website, photo, location, user bio, social media links, and much more. Digital or electronic business cards safely store your contact information in an online format known as .vcf (virtual contact file). This contact information card can be conveniently shared in numerous ways—via QR Code, email, social media, NFC tags, etc. One of the most popular ways of sharing digital business cards is via QR Codes. You can create a QR Code for your contact information and embed it on a business card or directly share the code via emails, receipts, flyers, or social media. All users need to do is scan the QR Code, view your contact information, and save it on their smartphones with a single click. Now that we have understood what digital business cards are, let’s learn about their key benefits.

5. Digital business cards can help you network better: 5 key benefits A convenient and modern way to interact with people Making it extremely convenient for your customers or prospects to interact with you can go a long way. And, digital business cards can help you effectively achieve that. All that is required of users is to scan the QR Code (if you’re using a QR-based card), view the details, and save that information on their mobile phones. The benefit? This eliminates the time-consuming hassle of manually typing every contact detail and saving it on a smartphone. Moreover, using an electronic business card is an innovative way to make a statement about how your brand has truly embraced the benefits of digital technology. A safe and reliable option to share contact information The COVID-19 pandemic has fundamentally changed customer preferences—the demand for contactless experiences is constantly rising. With digital business cards, you can safely share your contact details with anyone, anywhere. Suppose you wish to share your detailed contact information with someone based in a different city/country in a convenient way. You can simply send across a contact info QR via email or social media, which upon scanning, saves the details on the recipient’s smartphone. 5

6. The flexibility to modify details, without reprinting or resharing the card Suppose you have moved to a new website, email address, or office location, do you need to reprint or reshare your business card to reflect the updated information? Absolutely not. When you use a dynamic QR Code generator, you can leverage editable QR Codes to create a digital business card. An editable QR Code (a.k.a. dynamic QR Code) lets you update your contact information at the backend without the need for reprinting or resharing the QR Code. Your prospects or customers can continue to scan the same QR Code and view the latest details in real-time. This helps you eliminate reprinting spending and the time and effort required to redistribute the updated digital business card. Get access to first-party data and retarget users online Another major advantage of using a dynamic QR Code for digital business cards is that you gain access to first-party user data. Whenever someone scans the QR on your business card, you can leverage QR Code analytics to better optimize your marketing strategy. This first-part analytics data includes the number of scans and unique visitors, devices used to scan, top-performing campaigns, and scans by location and time of the day. Suppose you have shared two digital business cards to A/B test and identify the one that is driving more scans and engagement. You can view the top-performing campaigns by the number of scans and unique visitors. 6

7. Digital business cards are eco-friendly and cost-effective According to Statista, 82% of customers want brands and businesses to put people and the planet before profits. With digital business cards, you are bound to capture the interest and attention of environment-conscious consumers. These e-business cards can help you get done with physical business cards, significantly save paper, and effectively be at the top of your customers’ minds. Moreover, electronic business cards are an incredibly affordable solution to share contact information. For instance, you can get started at as low as $8 a month. Considering the set of benefits that come along with these digital business cards—editable, trackable, eco-friendly, convenient—they can provide a high ROI for your business. 7

8. Who can use digital business cards? Individuals and businesses across industries can use digital business cards to share their contact information and network better with their clients or audiences. Check out some use-cases below: Sales professionals Quite often, sales professionals—representatives, managers, directors—meet with prospective customers to showcase their products or services. To stay connected and/or follow up with clients, these professionals can share electronic business cards. By scanning a digital business card, prospects can easily save a sales professional’s contact details on their smartphones and instantly connect with them. Real estate agents When purchasing a home or any property, a strong connection with a realtor goes a long way in closing the deal. In fact, nearly 90% of US buyers purchase homes via a real estate agent or broker. As there are multiple meetings involved during the purchase of a property, real estate agents can share their digital business cards to stay in touch with buyers. In addition to sharing contact details, realtors can provide prospects with more information by linking these e-cards to their websites or available properties’ locations. 8

9. Healthcare professionals Medical professionals—staff members, doctors—can use digital business cards not only for sharing contact information but also for verifying their credentials whenever required. Wondering which healthcare companies already use electronic business cards? Novartis, Mubadala Healthcare, Medical Card System, and Qualitas Health are some of the leading healthcare-based firms that use Beaconstac’s digital business cards to accomplish their business goals. Job applicants Individuals who are looking for a new job can use digital business cards on their resumes to stand out. Adding an e-business card on a resume helps job seekers in two ways: Lets hiring managers quickly connect with them, and Provides recruiters with instant access to their digital portfolio.

10. Artists and creators Lastly, artists—photographers, actors, musicians—can also utilize digital business cards to find and capture new opportunities. Whenever an artist meets with a potential client, they can share an e-business card that has their complete contact details and links to their popular work. Whenever someone scans the QR on the card, they can view that artist’s work, and if interested, they can contact the creator for further conversations.

11. Thanks! CREDITS: This presentation template was created by Slidesgo, and includes icons by Flaticon, infographics & images by Freepik 11