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WW IDR Cloud Monthly Call

WW IDR Cloud Monthly Call. IBM ISV and Developer Relations. #ibmcloud #ibmpartners. June 5, 2013. IDR Cloud Monthly Enablement call June 5 Agenda. In Feb 2013 IBM Investor Briefing, Steve Mills committed the following long term growth strategy to our investors:. OpenStack? What is it?.

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WW IDR Cloud Monthly Call

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  1. WW IDR Cloud Monthly Call IBM ISV and Developer Relations #ibmcloud #ibmpartners June 5, 2013

  2. IDR Cloud Monthly Enablement callJune 5 Agenda

  3. In Feb 2013 IBM Investor Briefing, Steve Mills committed the following long term growth strategy to our investors: OpenStack? What is it?

  4. To recap, what is OpenStack It is essentially set of middleware S/W for Apps to run on Cloud Why it matters? It is free, standard and enables hybrid cloud story

  5. Today’s IBM Cloud Story in the eyes of ISVs Vmware images Flex FSM API PureFlex System or Client integrated Hardware PureApplicationSystem Automate Optimized Workloads Private cloud PureAS Patterns PureAS Patterns SCAS Patterns Public cloud SmartCloud Enterprise+ Managed Service SmartCloud Enterprise Self-service Cloud KVM based images IBM SCE API

  6. IBM Offerings Refresh plan in 2013 based on OpenStack PureFlex System or Client integrated Hardware PureApplicationSystem Automate Optimized Workloads Plan to refresh in 2014 SmartCloud Orchestrator Accelerate Service Delivery SmartCloud Entry Automate IT Delivery HyperV (Win) support 06/13 KVM (linux) Power 4Q/13 OpenStack APIs OpenStack plus Enterprise Extensions SmartCloud Enterprise+ Managed Service SmartCloud Enterprise Self-service Cloud SCE 3.0 GA in Oct 2013 SCE+ 3.0 refresh

  7. SCE Roadmap SCE 2.x base only gets critical revenue-driving enhancements to reduce maintenance windows: TSAM Upgrade, CBO Automation (March) Pricing Actions (2.3) Free Trials (2.3) Import/Migration Capability (2.3) SCE 3.0 will support production applications in the Cloud Native model. SCE 3.0 drumbeat begins with Analyst Relations campaign (i.e., Gartner ½ day session). CloudFirst Lab acts as first target for 3.0 Alpha. Hadoop effort also begins in CloudFirst Lab with client pilots as early as 2Q.

  8. SCE Roadmap Content

  9. What does this mean to ISVs? • Benefits? • Standard based approach – no lock in! • Use industry standard management API – bring in existing automation scripts • Much improved portability story, • From PureFlex to SmartCloud Enterprise • even onboard images enabled outside of IBM • OpenStackwith Enterprise features added and commercial support • Driving innovation with Agile development tooling • Speed of deployment – almost instantaneous! • SCO • Why IBM, not Vmware, How real is it? What about • Will my existing stuff work? • YES. Ensure ISV workload continuity is #1 priority. • Existing Virtual Appliance will continue to work

  10. What does this mean to IDR? • Benefits? • Bring outdated SCE on-par with industry leaders (AWS, Rackspace) • Onboard cloud-centric ISVs workloads, eliminate vendor lock in • Hybrid cloud • enable ISV workloads faster • Challenges • What about 2013 revenue? • Public cloud: (SCE) Share our Open/Standard approach and convince partner to start nowto secure their benefits. • Opportunity to get adapters • Public cloud: (SCE+) TBD after SCE refresh

  11. Use OpenStand as sweetener to the Cloud conversation you started - Customize your conversation: where are you in cloud adoption 3 2 Innovate w/ flexible biz models 1 disrupting Enable Hybrid Cloud strategy Run on-premise app in the Cloud exploring enabling

  12. 3 Cloud Centric 2 Cloud Enabled via Patterns 1 Cloud Enabled Image centric enablement move on-prem solution to cloud Target offering, SC Entry, SCE/E+, PureFlex Application centric enablement package automation and best practice Target offering PureAS, SCAS, SCO Services centric enablement Highly automated and built in resiliency/HA Targeting offering SCE/Cloud OE • OpenStack impact • Improve workload portability • Faster ISV enablement, and take over workloads running on competitor clouds • Enable cloud resiliency and cross cloud bursting story • OpenStack impact • Improve workload portability • Adopting standard automation tool (Heat, Chef, Puppit) allows us onboarding ISV faster • OpenStack impact • IBM now can support Cloud Centric workloads • Allow us to onboard new breed of cloud centric tool vendors (NoSQL, Hadoop)

  13. Call to action Links IBM Cloud Interoperability http://w3.tap.ibm.com/medialibrary/media_set_view?id=22642 IBM Smartcloud Orchestrator: https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=ECMP217294L31367I87&appname=w3skm IBM OpenStack wiki: https://w3-connections.ibm.com/wikis/home?lang=en_US#!/wiki/W6756ebb33c0c_43ca_9ae8_3cd8b377a1be

  14. Backup

  15. IaaS Server Image Virtualization Cloud: three different shade of cloud PureSystem High PaaS –CC pattern App/Service Virtualization Easily build natively cloud and mobile application tapping system of relationship PureApp System PaaS -VAP Workload Virtualization Easily build and configure application patterns, and rapidly deploy into private cloud PureApp System PaaS - VSP Middleware Image Virtualization TCO saving Business agility PureApp System Integrated middleware combined into patterns representing middleware workloads Virtualized infrastructure leads to creation of “virtual” software images PureFlex System Low High Standardization & Automation Low 15

  16. Patterns framework offers ultimate flexibility in your GTM strategy Sell your Pattern as a service (SaaS) Hybrid cloud flexibility Business model flexibility Deploy Pattern to IBM Clouds from catalog • Make your app cloud centric and enable usage based biz model • Customer buy your provisioned app/services and use it right away • Maximize your infrastructure utilization through multitenant deployment on a single app instance • Leverage cloud centric DevOps to enable SaaS billing and metering without writing your own code • Lowest cost to scale • Automated provisioning, authentication, metering and billing Create a Pattern PureSystem SmartCloud MSP • Enterprise grade private and public cloud • Customers buy your app and deploy app to their private/public clouds in <1 hr • Common workload deployment technology enabling seamless integration and cross clouds portability. Enable once, deploy anywhere • Rapid deployment of applications, databases, and services • Providing industry’s best SLA and HA and disaster recovery. • Adopt PureAS PaaS • Simplified middleware consumption support wide range of programming languages • Enterprise class auto scalability and reliability • Built in enterprise computing best practice 16

  17. In 2013, IBM plans release new Cloud OE (Operating Env) • Cloud OE becomes base of supporting new Cloud Centric apps • Cloud OE will be available on SmartCloud Enterprise first, then on PureSystem • Cloud OE is based on OpenStack as its IaaS IBM Cloud Operating Environment Value Add Additional Foundation Services Marketplace Composition Environment Application Services Operational Services Development Services PaaS PaaS (open standard based) IaaS OpenStack.org – OSS IaaS & ecosystem

  18. Why Cloud Centric Model is important to ISVs • Cloud OE enables rapidly onboard new solutions w/ MobileFirst and social capabilities • Cloud OE provides net new cloud centric services for you to build SaaS in lightning speed.

  19. Systems of Record + Systems of Engagement Client Applications Driven by market needs vs. technology Optimized for agility and velocity for variable workload, scale, dynamic composition, multiple programming models & services New scalable runtime focusing on progressive composition with loosely coupled delegated models integrating development, application services, operations and infrastructure Mobile Access New Workloads • Hadoop/R… • PHP/Python… • MongoDB… • Nginx • Munin • … Cloud Centric Systems of Engagement Social & Collaboration Analytics • BPM • WAS/J2EE • CICS/IMS • Portal • … Custom Applications Optimized for reducing OPEX for existing patterns and integrating with existing operational and service management processes Significant body of automation and integration content for existing workloads (SAP, Oracle etc.) Still a large opportunity as customer implement virtualization and evolve to standardization Existing Workloads Packaged Apps (IBM, SAP, Oracle) Cloud Enabled Systems of Record Middleware (J2EE, Transactions) Database

  20. Open flexibility is required in cloud delivery, integration, and use Private Clouds Hybrid Public Clouds Flexible business service delivery and consumption models Evolve existing infrastructureto Cloud Accelerate adoption with integrated systems Immediate access toa managed platform with flexible cost Access 60+ public cloud SaaS solutions Common Cloud platform built on an open standards reference model

  21. Next Steps / Call to Action

  22. Where can you learn more • Contact: • Additional Resources: • List here

  23. IDR Cloud Monthly Enablement callJune 5 Agenda

  24. IDR Cloud Monthly Enablement Calls: The quick and easy way to stay up-to-date with the latest technical, sales and marketing priorities • Save the date • Click here for call-in details, agenda, materials and links to replays • Send your topic suggestions to Julie Carstensen (carstenj@us.ibm.com) Upcoming Calls

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