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Social Media: Engaging Your Audience for Advocacy

Discover the power of engaged audiences in bolstering advocacy efforts. Learn how social media can revolutionize content consumption and communication, and why organizations must be responsive to their audience. Explore the success of social media in grassroots advocacy and its ability to lower barriers to participation.

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Social Media: Engaging Your Audience for Advocacy

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  1. Social Media:  How an Engaged Audience Can Bolster Advocacy TEXT Terra Hall Media Advocacy Manager Voices for Healthy Kids

  2. Social Media:  How an Engaged Audience Can Bolster Advocacy TEXT

  3. Sometimes, it's personal ... Do you have a personal social media page? Why?

  4. Sometimes, it’s business ... Do you follow any brands or businesses? Why?

  5. Social media has revolutionized the way we consume content and communicate with others.

  6. By the numbers … 52 % Businesses that say social media positively influences revenue and sales

  7. By the numbers … 36 % Increase in engagement rate due to social media

  8. By the numbers … 71 % Consumers who have a good social media service experience with a brand likely to recommend it to others

  9. By the numbers … 76 % People who say they’re more likely to trust content shared by “normal” people than content shared by brands

  10. Social media also gives organizations a platform to directly engage with people on their own terms—and people have come to expect organizations to be responsive to their messages on social media.

  11. Social Media is … Democratic by nature Well-suited for grassroots advocacy Gives anyone with an internet connection a place to share their thoughts

  12. 2012 Presidential Campaign

  13. Barack Obama Used Social Media to: Fundraise Engage Communicate with voters

  14. Why does social media work so well in grassroots advocacy? Because it lowers barriers to participation.

  15. Grassroots Engagement • Connect with lawmakers, journalists and influencers • Learn more about lawmakers • Mobilize your advocates

  16. Connect with lawmakers, journalists and influencers • .@[JOURNALIST] Your article on the impact of quality Pre-K on children was so informative! Thanks for sharing. [LINK] #HeadStart • .@[LAWMAKER] #Healthy habits for children in Pre-K lead to #healthy adults. Support minimum health guidelines in early childcare! [LINK]

  17. Connect with lawmakers, journalists and influencers

  18. Connect with lawmakers, journalists and influencers

  19. Connect with lawmakers, journalists and influencers

  20. Learn More About Lawmakers

  21. Mobilize Your Advocates

  22. Mobilize Your Advocates • #DYK 60% of kids spend time in daycare or Pre-K? Find out how you can improve their health: [LINK TO MORE INFORMATION] • Do you support minimum guidelines for #kids ages 0-5? Why you should get on board FAST: [INSERT LINK]#HealthyHabits • Many #Children in [STATE] spend the majority of their day in early childcare programs. Make sure they are forming #healthy habits! [INSERT LINK]

  23. Storytelling

  24. Storytelling We still use stories today to help our children understand the world around them.

  25. Storytelling

  26. Storytelling

  27. Member Education • Calls to action • Meetings and events • New reports and information • Legislative wins • Sharing news articles and opinion pieces • Doing question and answer panels • Inserting yourself into conversations circling trending hashtags

  28. Terra Hall Media Advocacy Manager Terra.Hall@heart.org

  29. Questions? Comments? Stories to Share?

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