Understanding the Press Release What Do I Need to Know about a Press Release?
What Is a Press Release? • It is a concise description of the product that is written in a serious, professional tone. • 150-200 words that include key phrases or terms easy to research. • Each part is typically one sentence and words like “might,” “could,” “may,” and “seem” are avoided.
Why Is the Press Release Needed? • It sells the product. • This is the most important data. • Offers a quick and easy way to understand or look at the product. • Online databases are prevalent.
Motivation • Why should the public care about the product and its results? • What impact will the product have on people?
Problem Statement • What problem or issue were you trying to solve, fix, or reduce?
Approach • How did you solve or reduce the problem (testing, research, building prototypes…)? • How large was the extent of your study (1000 people, 100 people…)? • What variables did you control, ignore, or measure ( skin type, weather, durability…)?
Results • What did your study prove or show? • Use amounts (numbers, percentages…). • Avoid small amounts or rare instances. • Focus on areas of magnitude.
Conclusion • What are the implications (the effects) of your research? • What will it change? • Who will it help?
Works Cited • Michaelson, Herbert. How to Write and Publish Reports. Oryx Press, 1990. Chapter 6.