Understanding the Press Release - PowerPoint PPT Presentation

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Understanding the Press Release

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  1. Understanding the Press Release What Do I Need to Know about a Press Release?

  2. What Is a Press Release? • It is a concise description of the product that is written in a serious, professional tone. • 150-200 words that include key phrases or terms easy to research. • Each part is typically one sentence and words like “might,” “could,” “may,” and “seem” are avoided.

  3. Why Is the Press Release Needed? • It sells the product. • This is the most important data. • Offers a quick and easy way to understand or look at the product. • Online databases are prevalent.

  4. The Five Parts

  5. Motivation • Why should the public care about the product and its results? • What impact will the product have on people?


  6. Problem Statement • What problem or issue were you trying to solve, fix, or reduce?

  7. Approach • How did you solve or reduce the problem (testing, research, building prototypes…)? • How large was the extent of your study (1000 people, 100 people…)? • What variables did you control, ignore, or measure ( skin type, weather, durability…)?

  8. Results • What did your study prove or show? • Use amounts (numbers, percentages…). • Avoid small amounts or rare instances. • Focus on areas of magnitude.

  9. Conclusion • What are the implications (the effects) of your research? • What will it change? • Who will it help?

  10. Works Cited • Michaelson, Herbert. How to Write and Publish Reports. Oryx Press, 1990. Chapter 6.