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Understanding the Press Release. What Do I Need to Know about a Press Release?. What Is a Press Release?. It is a concise description of the product that is written in a serious, professional tone. 150-200 words that include key phrases or terms easy to research.

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Understanding the press release

Understanding the Press Release

What Do I Need to Know about a Press Release?


What is a press release
What Is a Press Release?

  • It is a concise description of the product that is written in a serious, professional tone.

  • 150-200 words that include key phrases or terms easy to research.

  • Each part is typically one sentence and words like “might,” “could,” “may,” and “seem” are avoided.


Why is the press release needed
Why Is the Press Release Needed?

  • It sells the product.

  • This is the most important data.

  • Offers a quick and easy way to understand or look at the product.

  • Online databases are prevalent.



Motivation
Motivation

  • Why should the public care about the product and its results?

  • What impact will the product have on people?


Problem statement
Problem Statement

  • What problem or issue were you trying to solve, fix, or reduce?


Approach
Approach

  • How did you solve or reduce the problem (testing, research, building prototypes…)?

  • How large was the extent of your study (1000 people, 100 people…)?

  • What variables did you control, ignore, or measure ( skin type, weather, durability…)?


R esults
Results

  • What did your study prove or show?

  • Use amounts (numbers, percentages…).

  • Avoid small amounts or rare instances.

  • Focus on areas of magnitude.


Conclusion
Conclusion

  • What are the implications (the effects) of your research?

  • What will it change?

  • Who will it help?


Works cited
Works Cited

  • Michaelson, Herbert. How to Write and

    Publish Reports. Oryx Press, 1990. Chapter

    6.


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