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Introduction to Multimedia. Part I: Media Integrations (The Nuts & Bolts of a Multimedia Project). So, what is “multimedia”?.

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introduction to multimedia

Introduction to Multimedia

Part I: Media Integrations (The Nuts & Bolts of a Multimedia Project)

so what is multimedia
So, what is “multimedia”?

Multimedia is “concerned with the computer-controlled integration of text, graphics, drawings, still and moving images (Video), animation, audio, and any other media where every type of information can be represented, stored, transmitted and processed digitally.”(from Marshall)

why use multimedia
Why use multimedia?
  • Connect the human interface to electronic information
  • To enhance traditional interfaces
  • To gain & hold interest
  • To improve knowledge retention among users

(from Vaughan)

creating a multimedia project
Creating a Multimedia Project
  • Planning & Costing
    • Identify objectives and what will make those objectives work
    • Plan what skills & expertise areas are needed
    • Develop a navigation or site map
    • Develop a budget
    • Complete a proof-of-concept
creating a multimedia project5
Creating a Multimedia Project
  • Designing & Producing
    • Perform each of the tasks in a job plan
  • Testing
    • Test to see if program meets stated objectives
    • Does the program work properly?
    • Does the program meet the needs of your client(s)?
creating a multimedia project6
Creating a Multimedia Project
  • Delivery
    • Package and deliver the project to your client(s)

(from Vaughan)

the project team
The Project Team

Project Manager

  • Overall project development
  • Oversees day-to-day operations
the project team8
The Project Team

How should a project look?

  • Design should be aesthetic
  • Visually consistent
  • Clear navigation
  • Developed with a sense of the audience in mind
  • Multimedia Designers are responsible for putting the project together
the project team9
The Project Team

Graphic Designers

  • Responsible for developing & maintaining the visual aspects of the project
the project team10
The Project Team

Instructional Designers

  • Make sure the project is clear
  • Make sure the project is properly presented, in easily-understood language
the project team11
The Project Team

Interface Designers

  • Develop the navigation of the project
  • Develop a site map
the project team12
The Project Team

Information Designers

  • Structure Content
  • Select presentation media based on media properties and strengths
the project team13
The Project Team

Content Writers

  • Take information from content experts and summarize it in a concise manner
the project team14
The Project Team

Video Specialists

  • Responsible for all aspects of managing video from concept to post-production edits
the project team15
The Project Team

Audio Specialists

  • Locates audio talent (music, voice-overs, sound effects, etc.)
  • Digitizes and edits sound
the project team16
The Project Team

Multimedia Programmer

  • Responsible for putting the pieces together as a whole
  • Uses an authoring environment or programming language to do so
resources for part i
Resources for Part I

Marshall, Dave. Website for Multimedia Class at Cardiff University (CM0340): 1999.

Vaughan, Tay. Multimedia: Making It Work. McGraw-Hill. 1998.

introduction to multimedia19

Introduction to Multimedia

Part II: Atoms to Bits (Basic Multimedia Theory)

birth of multimedia
Birth of Multimedia
  • Israeli rescue at Entebbe, Uganda Airport in 1976
  • Physical modeling was too expensive to replicate
  • ARPA’s Solution: Bits not atoms (1978 Aspen Project)
multimedia breadth depth
Multimedia: Breadth & Depth
  • Traditional print media had an either/or approach to breadth & depth (encyclopedia article vs. academic journal on computer security)
  • Physical limits preclude having both breadth & depth
multimedia breadth depth22
Multimedia: Breadth & Depth
  • In the digital world, we are not constrained by atoms
  • Allows for both/and approach to breadth & depth
  • Both/And is the essence of multimedia
multimedia breadth depth23
Multimedia: Breadth & Depth
  • No dimensional limits on information
  • Ideas can be reordered & expanded
  • Instant definition
  • Implicit Interactivity
towards mediumlessness
Towards “Mediumlessness”
  • “The medium is NOT the message”
  • Medium is determined by receiver, not the producer
  • Fluid movement among media
  • “Salient Stills”
culture convergence
Culture Convergence
  • Computers no longer the realm of technologists
  • Consumerism will drive development
  • Innovations will come in applications, not hardware
  • Multimedia is a blend of both the technological & the artistic
multimedia distribution
Multimedia Distribution
  • Traditionally, media producers have “pushed” bits at people
  • Multimedia allows people to “pull” bytes at their leisure
  • “Narrowcasting” vs. Broadcasting
multimodal interface
Multimodal Interface
  • “Either/Or” vs. “Both/And”
  • Redundancy is good
  • The Noticeable Difference
  • Intelligent Interfaces
resources for part ii
Resources for Part II

Negroponte, Nicholas. Being Digital. Vintage Books. 1996.