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COMPANY PROFILE

COMPANY PROFILE.

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COMPANY PROFILE

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  1. COMPANYPROFILE Segmentation Research Criteria Research Market Potential Research Product Responsiveness Product Research Concept Testing Brand Diagnostics Product Performance Research Pricing Research Product Line Pricing Price Elasticity Promotional Research Budget Research Communication Research Distribution Research Distribution Model Attitude of channel members Industry Marketing Research New-Market Research Demand Estimation Demand Seasonality Client Satisfaction Rating Product Modification Strategy Consulting Strategic Planning Organizational Strategy Supply Chain Strategy Supply Chain Flexibility Operations Consulting Supply Chain Planning Sales & Operations Planning Product Life-cycle Planning Sourcing & Procurement Spend Analysis Procurement Optimization Process Improvement Finance Analytics Integrated Performance Management

  2. WHO WE ARE?

  3. Advises clients on critical management issues through Consumer Market Research, Industry Research and Consult Practices We provide access to industry expertise, best practices and innovation through channel of associate companies and collaborating experts Our Passion - Innovative solutions that create long lasting benefits for organizations Our Focus - providing Workable Solutions, focus on Innovation, making Effective Communication and following Inclusion principle Fluid Axis is a Research and Consulting firm founded by alumnus of IITs, IIMs and ISB Hyderabad

  4. VISION & VALUES

  5. Our Vision Our Vision Our Values • We value Quality in.. • People • (Core Team & Alliance Partners) • Premierinstituteslike IITs/ IIMs/ ISB Hyderabad • Prior work experience with lead organizations • Local market know-how • (Advisory Board) • Years of field experience in theirstrategic areas • Processes • Well defined monitoring & control measuresin data collection • Benchmarking and standardization of research design frameworks • Simplicity in data presentation Fluid Axis envisions to be recognized as most trusted Change Associate and to define new solution frontiers in the field of Research and Consulting Our Values

  6. WHY FLUID AXIS?

  7. Client Testimonials • “..Professionalism, adherence to quality and honest hard work are the three attributes that were clearly visible in the research work that Fluid Axis conducted for us. They have already set the bar high and would find it hard to better their own performance. But, I sincerely hope they surprise us again!..” • N.S. Arun, Senior Manager, • Research and Advisory Services, • Dun & Bradstreet Information Services India Pvt. Ltd. • “..Given the short turn around time, Fluid Axis was able to give us key insights into the untapped market. This allowed us to fine tune our internal marketing efforts..” • - Group Brand Manager, FMCG Major Fluid Axis Thought-Leadership Workable Solutions Focus on Innovation Effective Communication Inclusion Principle

  8. Client Testimonials…cont • “…We appreciate that Fluid Axis helped us at each step of the way and successfully partnered with us to identify USP for communicating to the target customer base...” • Rajiv Singh Chauhan, • Diviniti Homes (P) Ltd • “..They have shown excellent commitment towards the project which is clearly evident from the fact that their research yielded results. • They have impressed us particularly by their professionalism exhibited in their adherence to quality of work and timely execution..” • N.N.Talukdar, • - Head, Business Development, • Central UP Gas Ltd Fluid Axis Thought-Leadership Workable Solutions Focus on Innovation Effective Communication Inclusion Principle

  9. FLUID AXIS TEAM

  10. Vithika Mishra (Managing Director) Education Background B.Tech, M. Tech (IIT – Kharagpur, Metallurgical Engineering) MBA (ISB – Hyderabad, Finance & Strategy) Experience Accenture Consulting Supply Chain Management Consulting; Maruti Suzuki India Ltd. Worked at process improvement for various SMEs in auto-parts, cost analysis and control, VA/VE as part of Supply Chain Management ; Suzlon Energy Among the youngest senior managers in the company and led a team in her role of financial control; Also developed Accounts teams performance management framework; ISGEC Group Developed Strategic Business plan followed by budgeting process and initiated its implementation; Interests An avid reader (currently “The Prize- Daniel Yergin”) Core Team

  11. Pawas Misra (Director – Sales & Marketing) Education Background B.Tech (IIT – Kanpur, Mechanical Engineering) MBA (IIM – Lucknow, Marketing & Operations) Experience RBNL Cluster Integrated Sales Head Provided Integrated Branding Solutions to Key SMEs of UP & UK BPCL Project Management; worked for Natural Gas Pipeline Project for connecting Industrial Customers in Gujarat RIL & Mahindra Finance Designed & Executed Market Researches part of field projects Nokia Developed Marketing Plan for launch of Nokia – N95 for a Contest and was Institute Runners-Up ABU Robocon, 2003 Designed & Fabricated a Team of Robots and were National Runners-Up in the competition Interests Easily attracted by any field where creativity is involved; Pawas has a range of interests including Dramatics, Music, Poetry, designing Marketing Solutions, Creating TV Commercials (Won a few awards for that)and Robotics Core Team

  12. Core Team Sharad Tiwari (Director – Operations & IT) Education Background B. Tech (Computer Science & Engineering) Experience ABS Solutions Leading a team of freelancers and providing IT solutions to SME clients in U.P and Uttarakhand Abhitech IT Solutions Worked as software developer- Developed online shopping store and IT support for in-house office operations Interests An IT geek- likes to explore new web applications in free time. Also loves to meet new people.

  13. Advisory Board Dr. AbhishekNirjar (Advisor) Education Background PhD (Sheffield University– UK, Strategy &Innovation Management) ExperienceProfessor of Strategy & Dean (MDP & Consulting) at IMI - New Delhi Also served at the IIM - Lucknow, MDI - Gurgaon, FMS – New Delhi and Malaviya REC - Jaipur Interests Teaching & ResearchStrategic management, Innovation and Entrepreneurship Training & ConsultingConducted a large number of training programmes on themes related to Strategy, Innovation, Entrepreneurship. Been chairman of the Strategic Management and Entrepreneurship group at IIM - Lucknow Authorship Written a book on Entrepreneurship Development Has an invited chapter in the book titled ‘Advances in Information Resources Management Volume 6’ (Pub: Idea group, Pennsylvania) Regularly publishes in Indian and International Journals. Active member of the Strategic Management Society and the International Council for Small Business Recipient of the ‘Career Award for Young Teachers’ instituted by the AICTE, New Delhi

  14. Advisory Board Ashok Kumar Misra • Education Background MA – Economics; LLB; B. Sc • Experience Punjab National Bank - Has more than 30 years of experience in banking sector which ranges from Industrial Loans to Financial Analysis of SMEs to Foreign Exchange Balram Pandey • Education Background M. Sc; CAIIB • ExperienceAllahabad Bank- Retired as Zonal head (DGM) with 38 years experience. Currently managing a registered NGO –TIARA that works for the betterment of poor children Subhash Gupta • Education Background M.A; LLB • ExperienceNew India Assurance- Retired as Sr. Divisional Manager. More than 30 years of experience in providing Insurance solutions to Industrial Customers

  15. CLIENTS & ALLIANCE PARTNERS

  16. Namaste India Foods Pvt. Ltd. (Ghadi Group of Companies) Rohit Surfactants Pvt. Ltd. (Ghadi Group of Companies) Diviniti Homes (Upcoming Real Estate Player) Dun & Bradstreet (World’s leading source of commercial information) Central UP Gas Ltd. (JV of GAIL & Bharat Petroleum) Green Gas Ltd. (JV of GAIL & Indian Oil) Janki Media Associates (Innovative Media Solutions) Perfect 2 (Innovative Media Solutions) Classroom 2 Boardroom (Consulting) Rred Star Services (Marketing Services)

  17. FLUID AXIS SERVICES

  18. Fluid Axis provides high-quality expertise and specializes in business management consulting services. We offer client solutions that are practicable and relevant to the environmental context in which the organization operates When Fluid Axis is engaged , our client is getting specialized knowledge and valuable experience in our comprehensive services which include, • Consumer Market Research • Industry Market Research • Research Backed Consulting

  19. Consumer Market Research Fluid Axis offers a range of comprehensive market research services catering clients that want a deep understanding of both urban and rural market Our portfolio includes a wide range of customized quantitative and qualitative market research techniques and solutions, including proprietary market feedback models covering areas of brand health, track, segmentation and advertising effectiveness. Our strength lies in our approach to service- find roots of the issue, delve into local context ,innovate, critically analyze, deliver results Knowing which way to turn requires Fluid Axis’ in-depth understanding of the market place Click for details

  20. Industry Research We believe that a client desires to be aware of the dynamics of the local industries in a region and not just the macro picture for a highly-effective business decision making process. He expects attentive service, straight-forward information and total dedication of the people working for him. We analyze the specific market conditions regarding competitors, market structure, government regulations, economic trends and numerous other factors and offer customized industry research & analysis Allow Fluid Axis to walk you to a crystal-clear industry scenario Clickfor details

  21. Research Backed Consulting Developing a clear, sustainable strategy requires an understanding that strategy is a function of the practice, the praxis and the practitioner. This essentially means that there does not exist a competitive strategy that is ‘one-size fits all’ even within an industry. The necessity, hence, is to develop a unique business model, an innovative approach to challenges and quantifiable objectives to achieve the growth that a business leader desires. At Fluid Axis, we support you in doing just that. • We make sure each and every venture we service not only keeps existing customers returning , but attract new one as well Clickfor details

  22. +91-8090000196 www.fluidaxis.com pawas@fluidaxis.com THANKYOU Segmentation Research Criteria Research Market Potential Research Product Responsiveness Product Research Concept Testing Brand Diagnostics Product Performance Research Pricing Research Product Line Pricing Price Elasticity Promotional Research Budget Research Communication Research Distribution Research Distribution Model Attitude of channel members Industry Marketing Research New-Market Research Demand Estimation Demand Seasonality Client Satisfaction Rating Product Modification Strategy Consulting Strategic Planning Organizational Strategy Supply Chain Strategy Supply Chain Flexibility Operations Consulting Supply Chain Planning Sales & Operations Planning Product Life-cycle Planning Sourcing & Procurement Spend Analysis Procurement Optimization Process Improvement Finance Analytics Integrated Performance Management

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