Culture of the 1960s. 1960-1967. Paul Goodman: Growing Up Absurd. Paul Goodman (1911-1972) was an American sociologist, poet, writer, anarchist, and public intellectual.
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Silent Spring (1962), which brought environmental concerns to an unprecedented portion of the American public.
Silent Spring spurred a reversal in national pesticide policy—leading to a nationwide ban on DDT and other pesticides—and the grassroots environmental movement the book inspired led to the creation of the Environmental Protection Agency.
He argued that "advanced industrial society" created false needs, which integrated individuals into the existing system of production and consumption via mass media, advertising, industrial management, and contemporary modes of thought.
This results in a "one-dimensional" universe of thought and behavior in which aptitude and ability for critical thought and oppositional behavior wither away.
Herbert Marshall McLuhan, (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, a rhetorician, and a communication theorist.
McLuhan's work is viewed as one of the cornerstones of the study of media theory.
The Masters and Johnson research team, composed of William Masters and Virginia E. Johnson, pioneered research into the nature of human sexual response and the diagnosis and treatment of sexual disorders and dysfunctions from 1957 until the 1990s.