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IEEE Singapore Section Membership Development Strategy & Plan. Shum Ping, Perry Membership Development Chair Singapore Section EPShum@ntu.edu.sg. photo. Topics. IEEE MD Strategy Section Situation Section MD Plan. IEEE MD Strategy. IEEE MD Support & Evolution. Remaking the Collateral >.

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ieee singapore section membership development strategy plan

IEEE Singapore SectionMembership Development Strategy & Plan

Shum Ping, Perry

Membership Development Chair

Singapore Section

EPShum@ntu.edu.sg

photo

topics
Topics
  • IEEE MD Strategy
  • Section Situation
  • Section MD Plan
ieee md support evolution
IEEE MD Support & Evolution

Remaking the Collateral>

Building a Volunteer “Field Team”>

Optimizing the Campaigns>

Synthesis & Engagement

MD portal

MD Kits

renewal

Integrated MD

strategy & plan

MD webcasts

First-year

member

experience

recovery

Integrated

multimedia

Membership

presentation

MD virtual

community

MD Manual

recruitment

Integrated

MD reporting

Putting a face on

membership

promotion

reinstatement

On-demand

Kit ordering

MGM business cards

Message

testing

benefits

promotion

365,500 members

367,400 members

374,800 members

382,400 members

397,000 members

(renewal alerts integrated into next-gen products)

BMS transition

‘Great Recession’

slide7

Membership Situation

Singapore Section

Formation Date: 17 June 1977

slide11

Timing is Everything

– Know the Membership Calendar

Calendar Year Concludes

Year-end membership statistics determined

Membership Year Begins

Full-year dues enacted

Renewal opens

Key month for launching new or upgraded benefits

From Sep thru Dec, revenue deferred to next year

Active-Status Terminator

Past-due members placed into arrears

Membership Mid-Year

½-Year Dues-Cycle Begins

Arrears-Recovery Begins

Key month for launching new or upgraded benefits

Membership Year Concludes

Member retention rates determined

Business fiscal performance determined

½-year dues cycle concludes

slide12

Differentiate Audiences – Different Expectations

… their needs change throughout a career

… they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

in summary
In Summary…
  • Section’s Membership Situation 2012
    • About 3000 members in Singapore
    • Steady increase of Senior Members and Fellow
  • Section MD Plan 2012

Mar 2012 IEEE Social Gathering cum Membership Recruitment Drive (recruited more than 50 new members)

June 2012 IEEE Membership Promotion Drive

August 2012 IEEE Social Gathering cum Membership Recruitment Drive

Oct 2012 IEEE Networking Session for Fellows and Senior Members