Who Am I?. The leading nicotine delivery company in the U.S. The company with the largest ad budget devoted to delivering the message that smoking is addictive The company with the largest ad budget devoted to delivering the message that there is no such thing as a safe cigarette. Who Am I?.
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University of Maryland
School of Law
April 20, 2007
SOME RECENT HISTORY
THE IMAGE CHANGING EFFORT
(David Sylvia, Altria Director of External Communications, 2/19/04)
ONE EXECUTION OF THE CORPORATE RESPONSIBILITY EFFORT: COMMUNICATION STRATEGY FOR THE “REDUCED EXPOSURE” CIGARETTE