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AUTO FINANCE INDUSTRY AN OVERVIEW - PowerPoint PPT Presentation


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MARKETING MIX :. THE 4 P\'S ANALYSIS :PRODUCTPRICEPROMOTIONPLACE. SINCE BANKING IS A SERVICE SECTOR THEREFORE OTHER THAN 4 P\'S THERE ARE OTHER 3 P\'S:. PEOPLE. PHYSICAL EVIDENCE. PROCESS. . STANDARD CHATERED CAR FINANCE DEALS WITH THE FOLLOWING PRODUCTS:Finance for new carsFinance for used car

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