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Cable Dominance in Television Ratings: A Comprehensive Analysis

Explore the significant impact of cable TV on national ratings across various genres, including sports, drama, comedy, and kids' shows. Detailed insights based on data analysis reveal cable's stronghold in the TV landscape.

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Cable Dominance in Television Ratings: A Comprehensive Analysis

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  1. A Detailed Look at National TV 83%ofAdult 18-49 Rating Points are in Cable (Total Day) 66%ofAdult 18-49 Rating Points are in Cable (Primetime) 46% of News Rating Points are in Cable 58% of Sports Rating Points are in Cable 73% of Drama Rating Points are in Cable 86% of Comedy Rating Points are in Cable 99% of Kids Rating Points are in Cable 99% of Movie 18-49 Rating Points are in Cable Source: CAB analysis of Nielsen Data: GRPS in an average week-4 week average together; total day; Nov ’13; kids is based On ch2-11

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